HCB launches new website

Author:
Publish date:
03-2018-HydraSport--0007

HCB Center Console Yachts has launched HCByachts.com.

The company said it plans to develop the “center console yacht” segment. HCB announced the segment description at the Miami International Boat Show in February when it completed its re-brand of the Hydra-Sports brand.

“The new site is the first marketing asset we’ve launched that completely tells the HCB Center Console Yachts story,” said vice president of product strategy Mike Yobe in a statement. “Between the details that make our product distinct, and our signature Crucero Experience customer journey, we have a unique brand story to tell and this site covers it all.”

The new site features upgraded product photography and video assets, and a section outlining the Crucero Customer Experience. It plans to add a virtual build-a-boat module.

“Between our Crucero buying experience and Factory Annex retail approach, HCB has created a distinct way of doing business our customer greatly appreciates,” said CEO Elias De La Torre III in the statement. “This site tells that story well and will be an excellent conduit between our brand, retain partners and customers. It will help connect all those points as prospects begin to do their pre-purchase research and see what we’re all about.”

Related

Mercury Racing Awards Scholarships

The engine manufacturer looks to grow the next generation of skilled workers with its annual scholarship program.

Vision Marine, Hellkats to Attempt E-Boat Speed Record

A Hellkats 32-foot Widebody equipped with Vision Marine’s E-Motion powertrain will try to be the fastest electric boat in its category.

Grand Banks Operations Remain Halted

The announcement follows the Malay government order extending movement restrictions to curb the spread of Covid-19.

OneWater Marine to Acquire N.J.'s Stone Harbor Marina

The acquisition further expands OneWater’s reach in the Northeast.

Rounding the Last Bend?

As all segments of the economy race to surpass prepandemic levels, a bit of wheelspin is expected to occur, but not for long.

MMTA Kicks Off Boater Initiative

Encouraging waterborne travel to the Bay State. Plus: businesses can legally require its staff to receive a Covid-19 vaccine.

Fairline Yachts Acquired

For the third time in five years, the esteemed U.K. builder has changed hands.