Skip to main content

HCB launches new website


HCB Center Console Yachts has launched

The company said it plans to develop the “center console yacht” segment. HCB announced the segment description at the Miami International Boat Show in February when it completed its re-brand of the Hydra-Sports brand.

“The new site is the first marketing asset we’ve launched that completely tells the HCB Center Console Yachts story,” said vice president of product strategy Mike Yobe in a statement. “Between the details that make our product distinct, and our signature Crucero Experience customer journey, we have a unique brand story to tell and this site covers it all.”

The new site features upgraded product photography and video assets, and a section outlining the Crucero Customer Experience. It plans to add a virtual build-a-boat module.

“Between our Crucero buying experience and Factory Annex retail approach, HCB has created a distinct way of doing business our customer greatly appreciates,” said CEO Elias De La Torre III in the statement. “This site tells that story well and will be an excellent conduit between our brand, retain partners and customers. It will help connect all those points as prospects begin to do their pre-purchase research and see what we’re all about.”



NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.


Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.


Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.


Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.


NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.


DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.


EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.


Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.