Skip to main content
Publish date:

HCB launches new website


HCB Center Console Yachts has launched

The company said it plans to develop the “center console yacht” segment. HCB announced the segment description at the Miami International Boat Show in February when it completed its re-brand of the Hydra-Sports brand.

“The new site is the first marketing asset we’ve launched that completely tells the HCB Center Console Yachts story,” said vice president of product strategy Mike Yobe in a statement. “Between the details that make our product distinct, and our signature Crucero Experience customer journey, we have a unique brand story to tell and this site covers it all.”

The new site features upgraded product photography and video assets, and a section outlining the Crucero Customer Experience. It plans to add a virtual build-a-boat module.

“Between our Crucero buying experience and Factory Annex retail approach, HCB has created a distinct way of doing business our customer greatly appreciates,” said CEO Elias De La Torre III in the statement. “This site tells that story well and will be an excellent conduit between our brand, retain partners and customers. It will help connect all those points as prospects begin to do their pre-purchase research and see what we’re all about.”


Sudbury Names Martin Flory Group Agency of Record

The Peabody, Mass., boat-care products company has hired the public-relations firm to enhance market positioning of the company and its subsidiaries.

Technohull Opens New Shipyard

The Greek high-performance RIB manufacturer moves operations to a purpose-built,129,000-square-foot facility.

Yamaha Rightwaters Supports N.Y. Oyster Restoration

The Billion Oyster Project in New York Harbor aims to bring back bivalves to the mouth of the Hudson River and one of the country’s busiest harbors.

Zeelander Names New CEO

Marine industry veteran Grant Hooper is appointed CEO of Zeelander Yachts.

AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.