HCB re-brands for 2019 model year - Trade Only Today

HCB re-brands for 2019 model year

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Hydra-Sports Custom has changed its name to HCB Center Console Yachts to better reflect the company’s five-year strategic plan.

The new brand was first introduced at the 2018 Progressive Miami International Boat Show in February with 2019 model year models. The 53-foot Sueños was retooled, the company gave an update on the 65-foot Estrella and it announced that there will be HCB factory annexes.

The 2019 model line-up includes the updated Sueños, the 42-foot Siesta and the 39-foot Speciale and the introduction of the Estrella.

“We’ve taken every aspect of our product to the next level,” said HCB CEO Elias De La Torre III, in a statement. “In places and in ways the discriminating custom boat buyers will appreciate when stepping aboard. You might think you’re boarding a center console at the dock, but once aboard, you know you’re on a yacht.”

The boats will feature new helm designs, cabinetry built with high-end wood and crown molding and automotive-style injected foam seating. Available options will include summer kitchens and a choice of bow and stern lounge configurations.

HCB calls its customer service program, the Crucero Experience and it leads the boatowner through the ownership process from build to taking deliver.

“We knew we had the right product — the fact that we had a backlog on orders told us that,” said Mike Yobe, vice president of product strategy. “The challenge was making the pre and post sales and delivery experience match the world-class yachts we are building. Crucero is the Spanish word for ‘cruise’ or ‘journey,’ which is precisely what building and owning a yacht of this caliber is like. Our buyers are among the most discriminating in the world, always looking for something newer and special — this is just another dimension of how we will deliver that to them.”

The final piece of the HCB strategy for 2019 is the launch of factory-partnered annexes.

“Our focus on the customer experience will remain a central component of our business for years to come,” said De La Torre. “As such, we understand the need to have physical locations in key markets to raise awareness of our brand and make the buying and service process as seamless, simple as possible and more intimate. As such, we are searching out those locations and their leadership teams to help us extend our global presence for HCB.”

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