Hinckley names chief marketing officer

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Pete Saladino

The Hinckley Company said Monday that Pete Saladino has joined the company in the newly created role of chief marketing officer.

Based in Portsmouth, R.I., Saladino will lead all marketing efforts globally as Hinckley continues to expand its lineup of premium yachts and its yacht services business.

The company said Saladino brings extensive experience marketing premium, innovative products after 13 years with Samsung’s Galaxy brand of smartphones in the United States and in Asia.

“Pete is arriving at Hinckley at a particularly exciting time,” Peter O’Connell, president and CEO of Hinckley, said in a statement. “We have strong momentum in new yacht sales and in our yacht services business. We are also poised to announce some ground-breaking new products this fall, which Pete will be instrumental in bringing to market. We continue to expand our services offering with a larger footprint in Southwest Harbor, Maine, and a new location in Stamford, Connecticut. It’s a great time for Pete to join the team.”

At Samsung, Saladino built the marketing platform for national consumer programs for the Galaxy S7 and Galaxy S8 launches in the U.S. Prior to that, he led marketing efforts with Samsung’s largest customer in this country.

He has extensive experience as a leader on projects internationally in markets as diverse as Japan, Hong Kong, Russia and Korea. Saladino has an MBA from Columbia Business School and a bachelor’s degree in engineering from Cornell University.

He grew up sailing on Long Island Sound and was co-captain of the dinghy racing team at Cornell. He fell in love with a flag-blue Hinckley 38 while driving launch in high school and has a long history with the Hinckley brand.

He has owned a 1967 Hinckley Pilot 35, Ragamuffin, sailed out of Larchmont, N.Y., for more than 13 years and took her through a refit at Hinckley Yacht Services in Southwest Harbor in 2010.