Hobie Cat Co. is starting what it calls the Hobie Island Club, launched through Hobie's global retail network and built around the Hobie Mirage Adventure Island and Hobie Mirage Tandem Island kayaks.
Hobie said the goal of the clubs is to build a new community for Island owners that will grow their preferred sport. The clubs are also a catalyst for Hobie retailers to bring like-minded Hobie Island owners together in a relaxed social setting.
Hobie said the club is starting with more than 75 branches in eight countries.
“We already know that beginners to competitor sailors, recreational kayakers and anglers all over the world are passionate about using our Islands to get them where they want to go, even if that is nowhere in particular,” Hobie Cat president Doug Skidmore said in a statement. “They’re regularly sharing their ownership passion through testimonials, photography, events and social activities. We know from our many years of experience with Hobie Cat 16s that the camaraderie of putting Hobie owners together can become more than a social activity. It can become a way of life.”
The club’s website page provides a central location where Hobie Island owners and would-be owners can learn more about the club. The site features a worldwide map showing all club locations and includes instructions about how to join.
Hobie said the events calendar will grow as the new clubs get 2013 activities organized. The club’s Facebook page allows participants from all over the world to share their adventures through images and video and to check coming events.
Social activities are shared as Island owners meet one another to enjoy local waterways, lakes and oceans.