Home Sweet Home

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Ferretti Yachts launched a global communications campaign for its seven brands. The Italian builder said in a statement that the campaign “reaffirms its brand positioning with a more intimate language and lifestyle allure that has always distinguished its timeless elegance.”

The campaign will focus on capturing an emotional appeal and the sense of living “at home” on board. Lorenzo Marini Group chose photographer Lucio Gelsi to shoot the “Just like Home” campaign, using only female models.

“The ultimate protagonists are the yacht, the sea and the journey, along with the beauty and exclusive design of the product,” said the statement. “For the first time with a new and unique interpretation, the journey becomes experience, a moment of personal life in which the search for absolute wellbeing takes precedence over the destination.”

Ferretti said the campaign includes a “strategic and creative path that enhances and elevates the brand image internationally.” 

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