Hydra-Sports Boat Co., the former Genmar brand recently bought by MasterCraft Boat Co. and its partners, announced that it has ramped up production and rolled completed 2011 models off the line this week.
"There is no question this is a big moment for the Hydra-Sports brand," said John Dorton, president and CEO, in a statement. "It was only a few short months ago the future of this remarkable company was in real question. But thanks to the due diligence and hard work of so many outstanding individuals, Hydra-Sports is once again designing, building and delivering boats to its valued customers."
In addition, the Hydra-Sports team will work to restore the brand to the top of the center console and saltwater category, the company said.
The Hydra-Sports team is now implementing updates to current product while working to make changes to future offerings that are scheduled to be unveiled this fall at the Fort Lauderdale International Boat Show.
"The immediate need is to meet the existing pipeline demand of our dealer network, which we are now doing with these 2011 production boats," Dorton said. "However, we know new product and enhancements to existing product are what will ultimately cause current owners to remain loyal to us and will drive new customers away from other brands to the definitive Hydra-Sports experience."
MCBC Hydra Boats, which purchased Hydra-Sports in the Genmar bankruptcy proceedings for $1 million, is a subsidiary of the same company that owns MasterCraft Boat Co. Both brands are now owned by Wayzata Investment Partners, a Minneapolis-based investment firm.