Industry Partnerships

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Beneteau adds Sail & Ski to sell powerboats

Sail & Ski will carry the Gran Turismo line, among other Beneteau powerboat brands.

Sail & Ski will carry the Gran Turismo line, among other Beneteau powerboat brands.

Beneteau Americas added Sail & Ski Center as a dealer for the builder’s powerboat lines, including Gran Turismo, Swift Trawler and Monte Carlo.

“Sail & Ski is a long-established family business, as is Beneteau,” Jean-Francois Lair, director of sales for Beneteau Americas, said in a statement. “We are very excited to start working with such a partner.”

Added Buzz Watkins, president of Sail & Ski: “We are very excited to partner with Beneteau to sell their broad line of express cruisers and trawlers. We believe that Beneteau offers the best combination of quality, luxury, style and features that our customers are looking for.”

Aquila catamarans adds Turkish Dealer

Tezmarin was named exclusive dealer for Aquila power catamarans in Turkey.

“The Aquila line continues to expand across the world,” Yvan Eymieu, Aquila International sales and distribution manager, said in a statement. “We look forward to the new audience that Tezmarin can introduce our boats to.”

Founded in 1996, Tezmarin has locations throughout Turkey. “We are pleased to add Aquila power catamarans to our lineup,” Bilge Hergüner, Tezmarin general manager, said in the statement. “These models are sure to make a great addition.”

Erwin Marine Sales takes on Cruisers Yachts

The 42 Cantius is the first model Erwin received from Cruisers.

The 42 Cantius is the first model Erwin received from Cruisers.

Cruisers Yachts signed a long-term sales and service agreement with Erwin Marine Sales for the Tennessee River and Cumberland River Valleys. Erwin is headquartered in Chattanooga and has been in business for more than 40 years.

“We are very excited to partner with Erwin Marine Sales and return to this market,” Dan Zenz, vice president of sales for Cruisers Yachts, said in a statement. “Together we look forward to providing excellent sales and service while growing the market.”

Erwin’s first model, a 42 Cantius, is on display at the Chattanooga location and was at the Nashville Boat Show.

“Cruisers’ product offering is a great fit for our business and clientele,” CEO Kayo Erwin said in a statement. “Cruisers has a history of building a quality yacht, and their lineup has expanded in recent years. We are very excited to share this with our customers.”

Fell Marine partners with William F. Miller & Associates

Norwegian wireless technology provider Fell Marine teamed with manufacturer’s representative agency William F. Miller & Associates. The company will be responsible for representing Fell Marine to U.S. OEMs and distributors throughout the Southeast and Midwest.

“We chose William F. Miller & Associates because of their working relationships with leading boatbuilders and marine distributors,” Paul Petani, sales director of Fell Marine, said in a statement. “They have proven themselves time and again at achieving results and have the knowledge, systems and motivations to make it happen.”


Yamaha Updates Midrange Outboards

The F250 and F300 now share features from Yamaha’s 425XTO engine, such as Digital Electric Steering and Thrust Enhancing Reverse Exhaust.

Yanmar Names Power Solutions Division Manager

Carl J. Micu will oversee sales and the development of long-term growth plans.

Lippert Components Rebrands

The company’s core line of marine, RV and commercial products, including Lewmar and Taylor Made, will be branded as Lippert.

‘A Strong Finish to a Strong Year’

Booming demand for boats continued as the year ended, with the industry posting the highest number of sales since 2007.

Culture Summit 2.0

Correct Craft will gather “organizational culture drivers” for its second summit, which will take place virtually March 3.

Quick Hits: January 22, 2021

B.A.S.S. now taking noms for ‘21 Bassmaster High School All-American Fishing Team and Yacht Sentinel teams with Fountaine Pajot to equip its lineup with connected boat technology.