Jacobs addresses FLW Outdoors future


Irwin Jacobs, chairman of FLW Outdoors, recently issued an open letter to the bass fishing community in which he addressed the challenging environment and the change in ownership of Ranger and more.

In the letter, Jacobs states that FLW Outdoors is currently "in the final stages" of reviewing its logo policy, and that further changes are forthcoming," BassFan.com reports.

The letter states, in part:

"FLW Outdoors, like most other businesses, has been affected by the downturn in the economy and again we are doing the best we can to overcome these challenging times and stay healthy for the future. Yes, this has meant cutbacks in areas of our business as well."

"I want to encourage anglers to be aggressive and creative in finding ways to self-promote, whether through Web sites, social networks or within our television show and magazine whenever possible. Fans need and want individuals to support and follow."

"We recognize the importance of this for both the fans as well as the anglers and realize this has been difficult in the past for anglers who are not sponsor-compliant with our current logo rules. Our logo rules have played a very important and valuable role in FLW Outdoors' history. However, the landscape of our sport has changed quite dramatically and we are in the final stages of reviewing our current logo requirements in order to help the anglers promote themselves more effectively under the FLW Outdoors umbrella."

"I don't think it is a secret that I got into the fishing tournament business for the purpose of marketing and promoting the Ranger Boat Company. While this original purpose has changed since the recent purchase of Ranger, Stratos and Champion boats by Platinum Equity, I can promise you that I am as committed to growing FLW Outdoors as I was the day I bought Operation Bass 15 years ago, which ultimately was renamed FLW Outdoors."

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