Custom sportfishing yacht builder and related T-shirt designer Jarrett Bay is launching Jarrett Bay Clothing Co.
The Beaufort, N.C.-based company expanded its business into a clothing line for men and women. The initial release includes seven new products, ranging from polo shirts to utility shorts and visors.
The official company and summer product line launch took place June 7 at the 57th annual Big Rock Blue Marlin Tournament, where Jarrett Bay was a sponsor. The launch event featured a yacht excursion for company stakeholders and industry influencers, and that is where they were introduced to the clothing line.
“Jarrett Bay Boatworks is known for its exceptional style and performance, and our clothing line will enjoy these qualities, as well,” founder and president Randy Ramsey said in a statement.
“From my perspective, we’ve been in the clothing business since the beginning,” Ramsey said. “We started creating T-shirts with our boats on them about as soon as we had boats, but until now didn’t do so with a true vision for the future of a Jarrett Bay clothing line. The launch of Jarrett Bay Clothing Co. represents just that. It’s the start of something exciting.”
Ramsey started out in 1986 with his first boat construction — the Sensation.
The company said coastal lifestyle-inspired clothing represents a way of living that many enjoy or aspire to.
“These are high-end pieces,” said Julz Shea-Lawson, creative director for Jarrett Bay Clothing Co. “We know what our customers are looking for in our products so we made sure to deliver exactly that. Our tagline, ‘Make Waves,’ is what’s being translated into the clothing line. The superior artistry, detail and beauty that are in all Jarrett Bay products will be instantly recognized in our clothing.”
Many of the products are manufactured using Supima cotton.