Jarrett Bay Boatworks debuts clothing line

Custom sportfishing yacht builder and related T-shirt designer Jarrett Bay is launching Jarrett Bay Clothing Co.
Author:
Updated:
Original:
jarrett0609

Custom sportfishing yacht builder and related T-shirt designer Jarrett Bay is launching Jarrett Bay Clothing Co.

The Beaufort, N.C.-based company expanded its business into a clothing line for men and women. The initial release includes seven new products, ranging from polo shirts to utility shorts and visors.

The official company and summer product line launch took place June 7 at the 57th annual Big Rock Blue Marlin Tournament, where Jarrett Bay was a sponsor. The launch event featured a yacht excursion for company stakeholders and industry influencers, and that is where they were introduced to the clothing line.

“Jarrett Bay Boatworks is known for its exceptional style and performance, and our clothing line will enjoy these qualities, as well,” founder and president Randy Ramsey said in a statement.

“From my perspective, we’ve been in the clothing business since the beginning,” Ramsey said. “We started creating T-shirts with our boats on them about as soon as we had boats, but until now didn’t do so with a true vision for the future of a Jarrett Bay clothing line. The launch of Jarrett Bay Clothing Co. represents just that. It’s the start of something exciting.”

Ramsey started out in 1986 with his first boat construction — the Sensation.

The company said coastal lifestyle-inspired clothing represents a way of living that many enjoy or aspire to.

“These are high-end pieces,” said Julz Shea-Lawson, creative director for Jarrett Bay Clothing Co. “We know what our customers are looking for in our products so we made sure to deliver exactly that. Our tagline, ‘Make Waves,’ is what’s being translated into the clothing line. The superior artistry, detail and beauty that are in all Jarrett Bay products will be instantly recognized in our clothing.”

Many of the products are manufactured using Supima cotton.

Related

Polaris Names CEO and CFO

Previously interim executives, Michael Speetzen was named the CEO and Bob Mack the CFO of the Minnesota-based powersports company.

Sanlorenzo Reports Q1 Financials

The Italian builder continues to gain market share and expects to debut five models at Cannes in September and launch three new lines in 2022.

New Hope for Killing Algae Blooms

Researchers are experimenting with injecting ozone nanobubbles into waterways that burst and cut off the algae’s food supply.

Mercury’s Impact on the Local Economy

A new study shows that the manufacturer has a more than $5 billion annual impact on the Fond du Lac, Wis., community.

Lippert Posts Record Q1

The quarter marked a “watershed moment” for the component supplier, as net sales hit $1 billion.

Rollick Reaches 100th OEM Customer Mark

Customers that use its Aimbase marketing technology represent 65 percent of U.S. marine unit sales.

Safe Harbor Adds Lauderdale Marine Center

The Florida superyacht facility was acquired in a deal worth $340 million.

Don’t Throttle Back Now

As pandemic restrictions ease, folks will be getting back to leisure activities that often compete with boating.