SailTime and Jeanneau announced a marketing partnership that will see SailTime using and selling Jeanneau boats in its bases. SailTime is a boat-ownership program that operates from bases around the U.S. and Australia.
SailTime CEO Todd Hess said that Jeanneau and sister company Beneteau will be its exclusive brands. “The purpose of the partnership is for SailTime to offer Jeanneau sailboats in its fleet for members and owners,” Todd Hess, SailTime CEO said in a statement. “The agreement gives SailTime customers another high-quality option to access a boat all season via the SailTime membership and ownership programs.”
Jeanneau sailboats are currently located at SailTime bases in Detroit, Michigan; Houston, Texas; St. Augustine, Florida; Virginia Beach, Virginia and Toronto, Ontario.
Nicolas Harvey, president of Jeanneau America, says the agreement is a key to advancing its market-growth strategy. “We’re very excited to enter into this strategic partnership with one of the world leaders in the sharing economy,” said Harvey in a statement. “We think SailTime provides terrific reach to this growing market of boating enthusiasts.”