Jeanneau encouraged by fall show sales


The fall shows, most notably the United States Sailboat Show in Annapolis, continued to be a platform for success for the Jeanneau brand, the sailboat manufacturer reports.

Retail sales remain strong in most markets across North America, and boats over 40 feet are the most popular sellers.

Paul Fenn, president of Jeanneau's operations in North America, attributes much of this success to the "new" consumer - one who is more value-conscious and conservative in his or her decisions regarding large purchases.

"Jeanneau is known for its commitment to value without comprising quality," Fenn said. "We have invested a tremendous amount of time and resources into developing the most efficient methods for production and by doing this we have managed to consistently offer boats which are of high quality and reasonable cost.

Also helping to increase sales were the three new models Jeanneau introduced this year in Annapolis; the Sun Odyssey 33i, an all new 42DS, and the Jeanneau 57.


The Reopening Continues

The widespread reopening continues.

Management in Uncertain Times

Reinforcing and following your vision.

Using Data to its Fullest Extent

Today’s marketing is more data-driven science than art.

Approaching Carbon Neutrality

Correct Craft aims for carbon neutrality by 2025.

The Industry’s Advocacy Priorities

NMMA’s president shares its two chief advocacy priorities.

Brunswick Acquires Navico

Navico joins its Advanced Systems Group.

Off the Hook

The iPhone is the key to a waterborne July Fourth weekend.

Switching Things Up

Digital switching sys­tems are becoming the industry norm.

The Case for Gender Equality

Is the marine industry doing enough?