Skip to main content

Jeanneau, Prestige Yachts to offer mobile sales apps

Jester Communications, a developer of Web-based marketing solutions for the maritime industry, was awarded contracts to build mobile device applications for boatbuilders Jeanneau and Prestige Yachts.

Leveraging the Apple iPad platform, the preloaded apps will allow dealers to showcase and present the Jeanneau and Prestige brands to potential customers as an interactive personalized marketing experience. The apps will include information on boat models such as specifications, video galleries, virtual tours, dealer and company information and a geo-based dealer locator.

The new apps for Jeanneau and Prestige will be based on the apps previously developed by Jestercom for Beneteau USA for its sail and power divisions.

“We were very impressed with the mobile app Jestercom developed for Beneteau and we asked them to create a similar sales tool dedicated to our Jeanneau and Prestige dealers,” Maryline O'Shea, marketing manager for Prestige in the United States, said in a statement. “We believe this powerful, yet intuitive interface will help our dealers sell more effectively in today’s challenging market.”

A major new feature is the boat configurator, which includes customization and upgrade selections, pricing and financing options. Additional improvements include enhanced functionality and suites of sales tools for dealers, incorporating brochures, spec sheets, sea trial reports, videos, equipment lists, reviews and links to learning resources.

“The Jestercom app for boatbuilders serves as a convenient virtual extension of the sales team by turning popular mobile devices into selling tools, enabling prospects to view featured models and company information right on the dealership showroom floor or while walking around a trade show,” company founder and president Jared Jester said in a statement.



FAF Brings New Anglers into the Fold

The nonprofit organization will leverage Giving Tuesday on Nov. 29 to raise funds for its grassroots fishing and boating participation efforts.


Naos Yachts Plans New Offices

The San Francisco Bay area location will expand the dealer’s midcoast footprint and help grow its Groupe Beneteau, Lagoon, Neel, CNB Yachts, Four Winns and Wellcraft brands.


Trade Only Today Returns Monday

The e-newsletter will not publish Thursday, Nov. 24, and Friday, Nov. 25, in observance of the Thanksgiving holiday.


Correct Craft Gives Back

Employees spent a day serving at the Florida United Methodist Children’s Home, impacting more than 500 kids in need.


GH Motion Launches All-Electric Lift

The GH70e mobile boat lift is powered by a modular solar/battery system and has a 65-ton capacity.


Dealers: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?


NMMA Canada President Steps Down

NMMA Canada president Sara Anghel is leaving the recreational boating trade group after nearly 15 years of service.


Ohio Ordered To Get Serious About Algae

Many are applauding a judge’s proposed consent decree that will serve as a roadmap to address western Lake Erie’s chronic algal blooms.