Jeanneau/Prestige adds marketing director

Jeanneau/Prestige Yachts America appointed Christopher J. Hughes as its new marketing and communications director.
Author:
Updated:
Original:

Jeanneau/Prestige Yachts America, the subsidiary of the French boatbuilder by the same name, appointed Christopher J. Hughes as its new marketing and communications director.

Hughes brings to Jeanneau/Prestige Yachts a business background ranging from Web-based business-to-business and direct-to-consumer digital marketing to strategic planning, export development and global business development.

Hughes is considered a boating industry expert, and he has served in a number of executive leadership positions, most recently at BoatTEST.com, but he has also worked as a consultant to many global brands during the past 22 years.

His experience also includes advanced sales training across a variety of industries and markets, including boating dealer networks.

“Christopher brings a wealth of leadership and creative experience to this role,” Jeanneau/Prestige Yachts president Nicolas Harvey said in a statement. “Having this knowledge and leadership is a key addition to the growing North American team.”

Jeanneau, which has been in the U.S. market for more than 30 years and has facilities in Marion, S.C., builds sailboats as large as 64 feet. Jeanneau recently entered the U.S. powerboat market with the NC, Leader, and Velasco lines of express and cruising boats.

Prestige Yachts entered the U.S. market five years ago. The range includes express sport and flybridge motoryacht models from 42 to 75 feet.

Related

Patrick Acquires SeaDek Parent

The Indiana-based company continues its strategy of growth through acquisitions.

BoatUS, USPS Resume Safety Checks

The groups are offering the service during safety events, or boaters can conduct the inspection using an online guide.

Stepping Up the Pace of Relief

A positive jobs report, 3 million vaccinations per day and consumer confidence point toward economic recovery.

Freedom Boat Club Buys N.Y. Franchise

The latest acquisition is Brunswick’s sixth corporate-owned Freedom operation in the United States.

In-Person NMEA Conference Announced

The electronics conference, in conjunction with the Radio Technical Commission for Maritime Services, is scheduled for Sept. 20-24 in Orlando, Fla.

Vesper Appoints U.S.-based Manager

Damien Frye will drive sales of the New Zealand-based company’s Cortex product line.

Groupe Beneteau Sells CNB

As part of the conglomerate’s realignment, the Groupe has inked an agreement with Italian yard Solaris to purchase the bluewater sailing brand.