Jeanneau/Prestige Yachts America, the subsidiary of the French boatbuilder by the same name, appointed Christopher J. Hughes as its new marketing and communications director.
Hughes brings to Jeanneau/Prestige Yachts a business background ranging from Web-based business-to-business and direct-to-consumer digital marketing to strategic planning, export development and global business development.
Hughes is considered a boating industry expert, and he has served in a number of executive leadership positions, most recently at BoatTEST.com, but he has also worked as a consultant to many global brands during the past 22 years.
His experience also includes advanced sales training across a variety of industries and markets, including boating dealer networks.
“Christopher brings a wealth of leadership and creative experience to this role,” Jeanneau/Prestige Yachts president Nicolas Harvey said in a statement. “Having this knowledge and leadership is a key addition to the growing North American team.”
Jeanneau, which has been in the U.S. market for more than 30 years and has facilities in Marion, S.C., builds sailboats as large as 64 feet. Jeanneau recently entered the U.S. powerboat market with the NC, Leader, and Velasco lines of express and cruising boats.
Prestige Yachts entered the U.S. market five years ago. The range includes express sport and flybridge motoryacht models from 42 to 75 feet.