Jeanneau/Prestige Yachts America, the subsidiary of the French boatbuilder by the same name, named Margriet Mitchell as its new marketing director.
Mitchell brings to Jeanneau/Prestige Yachts more than 20 years of agency-side experience and has worked with many luxury brands, including Mercedes-Benz, BMW, Land Rover, Audi, The Ritz-Carlton and Mandarin Oriental.
Mitchell is an avid yachtswoman and an active member of the Annapolis Yacht Club.
“We’re extremely pleased to welcome Margriet to our team,” Jeanneau/Prestige Yachts American president Nicolas Harvey said in a statement. “Today’s marketing programs require new levels of expertise to maximize impact and maintain effectiveness. We’re looking forward to the continued growth of our brands, our team and our dealer network in 2016.”
Jeanneau said it has been in the U.S. sailing market for more than 30 years, with facilities in Marion, S.C., and is widely known as a manufacturer of sailing yachts as large as 64 feet and racing sailboats across three model lines. Jeanneau recently entered the U.S. powerboat market with the NC, Leader and Velasco lines of express and cruising boats.
Prestige Yachts entered the U.S. market five years ago and the company said it has quickly gained market share in the express and flybridge motoryacht segments. The range includes express sport and flybridge motoryacht models from 42 to 75 feet.