Skip to main content

KCS rebrands Azure Sport Boats line

KCS International, the parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, is rebranding the recently acquired Azure Sport Boats line as the Cruisers Sport Series, making the company a “full-line manufacturer” of vessels from 22 feet up to 54 feet.

Cruisers Yachts brings a lot better quality to the product than what was being built,” KCS president Mark Pedersen told Soundings Trade Only today. “It’s always been our philosophy to get input from dealers and consumers. I think Cruisers Yachts has built a great reputation for quality and performance and amenities. The consensus was we needed to have a name that fit the quality of the product.”

KCS acquired Azure and its tooling in February.

“Obviously that was a great asset from the standpoint that it was outside tooling made by a reputable manufacturer of tooling, and the brand had great styling and great boatsthat performed well,” Pedersen said.

After the acquisition, KCS began moving the product from its home in South Carolina to its base in Oconto, Wis. Between March and August, the company instituted upgrades, conferring with dealers and consumers, and then began manufacturing.

“I think through that due-diligence process we made the product consistent with what we do with Cruisers Yachts,” Pedersen said. “And there will continue to be innovations and improvements, as with Cruisers Yachts.”

The sportboat series has a shorter life cycle than the big cruiser yachts, so the builder will continually improve the products, Pedersen said.

“We do have a new boat under development, so yes, there are changes on the horizon for existing models and for additional models coming out,” Pedersen said. “We’re still working out the timing, but we’re in the tooling phases. Existing models have already received pages of enhancements.”

All 2013 models have new interiors, new dashes, upgraded gelcoats, auto lights, metal brackets — “just quality things you wouldn’t necessarily see in small boats that we’re bringing down to make Cruisers Yachts in a smaller package, but still making them competitively priced,” Pedersen said.

The new Cruisers Sport Series line will be showcased Oct. 25-29 at the Fort Lauderdale International Boat Show.

Look for a full article in the November issue of Soundings Trade Only.

— Reagan Haynes

Related

1_YEARGIN

Business for Good

Companies have a unique platform to make people’s lives better through products and services, how we treat employees and the kind of advocate we are for our industry.

DOMETIC-EARNINGS

Dometic Posts Sales Increase for Q4

Net sales of $596 million were up 11% compared with the previous-year quarter, and profit was reported at $2.6 million.

NEPTUNE-AWARDS

Marine Marketers to Present Neptune Awards

The group will hand out its annual honors during the Miami International Boat Show in February.

MARINEMAX-EARNINGS

MarineMax Releases Q1 2023 Results

Record revenue of $507.9 million was a 7% increase over the previous year, and the growth was driven primarily by acquisitions, including IGY Marinas.

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.