PxPixel
Larson Boat Group adds to pontoon lineup - Trade Only Today

Larson Boat Group adds to pontoon lineup

Author:
Publish date:

The Larson Escape model lineup is expanding for the 2015 model year with the addition of six new pontoon boats in what the builder is calling an Escape Heritage series — a line targeting the premium pontoon market.

The Larson Boat Group also added nine new dealers since mid-February.

"For the 2015 model year, the Larson Escape series will grow by 100 percent with the addition of six brand-new designed, engineered and manufactured pontoon boats," Larson Boat Group engineering director Ron Sahr said in a statement.

“The Heritage series will be built on traditional round-tube sponsons, but offering the consumer what they have come to expect with the Larson Escape pontoon lineup — style, design, performance and space,” Sahr said.

Larson said the Escape Heritage series will offer boats configured in twin- and triple-tube configurations, with and without fishing packages, of 20 to 24 feet, complete with outboard power from Mercury, BRP/Evinrude, Suzuki, Yamaha and new for 2015 Honda Marine ranging from 40 to 250 hp.

Larson said the distinctive shaped forward corner pieces, curved safety fencing and the use of a smooth outer fence for a sleek-looking style, compared with often seen exterior extrusion outside the fence, are styling cues of the Escape Tapered Tube Technology, or TTT, carrying over to the Heritage series. The builder said the Heritage series will revolutionize the "traditional" pontoon segment, just as the Escape TTT changed the definition of a pontoon boat's sponson running surface.

"With the current success of the Larson Escape TTT portfolio of pontoons and the continued market growth, we wanted to capture that opportunity with the introduction of the Escape Heritage series of pontoons," Larson Boat Group president and CEO Rob Parmentier said.

"Our Heritage series is targeting the mid-priced pontoon market segment, whereas our TTT series is targeted more at the premium-priced pontoon market,” Parmentier said. “We now have a complete pontoon product offering for our dealers and the boat buyers.”

The nine new dealers are:

• Interstate Auto and Boat, Black Hawk, S.D.

• Action Sports, Marshall, Minn.

• Les Motoneiges Ger Inc., St. Jean de Matha, Quebec

• West Shore Marine, Bristol, N.H.

• Hillside Honda, Lakeport, Calif.

• Brightwell's Boathouse, Des Moines, Iowa

• Walston Marine, Kinmount, Ontario

• Sovereign Marine, Stuart, Fla.

• Source One, Tampa, Fla.

Related

New boat sales relatively flat in June

New boat sales in June grew marginally, with a 1.1 percent rise in the main powerboat categories and just 0.2 percent growth overall, according to preliminary data from Statistical Surveys Inc., a Michigan firm that tracks registrations.

Mazu releases new sportfishing app

Technology and satellite communications company Mazu has launched a sportfishing app that seeks to give anglers weather and sea state information, and provide powerful communications capabilities via satellite.