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Larson Boat Group debuts new models at dealer meeting - Trade Only Today

Larson Boat Group debuts new models at dealer meeting

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The Larson Boat Group said its 2015 model-year dealer celebration and meeting featured record attendance and the introduction of 15 new models.

The event was held Aug. 17-20 at the San Diego (Calif.) Sheraton Hotel and Marina.

"The attendance, participation and strong sales and order activity we had in San Diego is a key indicator our strategy and product plan is being heard and well received by our existing dealer partners, as well as our newest partners," Larson president and CEO Rob Parmentier said in a statement. "2015 is going to be an exciting and fun year to be part of the Larson Boat Group, and others need to watch out or get on board," Parmentier said.

"San Diego's sales activity, which we are still continuing to see the effects of, is a direct result of our ability to listen to our dealer partners, the market and our owners to affect change promptly to impact sales and dealer relationships," Larson vice president of sales and marketing Pat Blake said.

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