Larson Boat Group debuts new websites


The Larson Boat Group has launched a series of new brand websites, including the group itself, Larson, Striper, Larson FX and Triumph.

A new Larson Escape site will launch by Sunday.

Larson said it worked with its creative partner, Adventure Creative, and technology partner AVALA Marketing to create the new sites.

"When I came to Larson, one of my first initiatives was to totally upgrade our marketing and be a leader in digital marketing,” said Larson Boat Group president and CEO Rob Parmentier in a statement. “I believe our new sites and their integration with our new dealer toolbox and suite of resources, along our new marketing automation platform, make us a leader in reaching and nurturing our customers digitally."

"The objective of our new websites was: provide greater depth of product information to support a buyer's shopping and decision-making process through a more immersive experience, develop sites that were responsive to the user's own way of engaging with our sites and drive lead generation at multiple points of contact and user engagements,” Larson marketing vice president Matthew Vetzner said.

"Last year we invested heavily in our technology infrastructure to provide us with the back-end power to provide a suite of digital resources for our dealer partners, prospects and owners, and these six new websites really bring that investment to life,” Vetzner said.


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.