Larson FX signs deal with TV host


Larson FX added Bob Jensen to its leadership team.

Jensen is teaming up with Larson FX promotional team member Mike Frisch and his School of Fish children's education programming to educate others about fishing.

“We are thrilled that Bob has chosen to join our FX team," Larson Boat Group president and CEO Rob Parmentier said in a statement. “We are excited and looking forward to being a part of Bob's television show ‘Fishing the Midwest,’ seeing the Larson FX becoming an integral part of his fishing education and fishing exploits in the key Midwest market for FX.”

The goal of the Larson FX promotional team is to share with current and future avid freshwater anglers the benefits of Larson FX boat ownership as brand ambassadors.

"I am looking forward to my new relationship with Larson, my fellow FX promotional team members and especially educating others and catching fish from a Larson FX 1750 TL powered by an Evinrude 90-hp or the brand-new 1850DC with a 150-hp Evinrude," Jensen said.

Jensen joins Frisch and other Larson FX promotional team members Dan "Walleyedan" Eigen, Jimmy Bell, Kevin Valerus, Bruce Meinz, Nick Miltimore and Beau Anderson.

“After working with Ranger for a number of years and building lasting relationships with them, I knew after seeing the Larson FX boats I wanted to be part of that team and run a FX,” Jensen said. "It is apparent to me that Larson is committed to producing a boat that will answer an angler's/boater’s needs at an outstanding value."


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