Larson holds annual dealer meeting - Trade Only Today

Larson holds annual dealer meeting

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Larson Boat Group unveiled 50 revamped models within its Larson, Triumph and Striper lines at the company's recent dealer meeting.

“It was a great to see the welcome our factory team gave the dealers when they got off the bus to tour over half a million square feet of facilities, ride the new boats, plan their business and share a meal with our boatbuilders,” Larson Boat Group executive vice president and COO Mike O’Connell said in a statement. “We were really proud to present the new improvements and new models that we are confident will translate to strong sales in 2012.”

More than 400 employees, dealers and vendors from across North America, Europe, Asia, Australia and the Middle East attended the three-day conference at Larson’s 52-acre headquarters in Little Falls, Minn.

The meeting’s “Selling the American Dream” theme revealed upgrades and additions to the Larson line and enhancements to the Striper line. Triumph introduced new models and features.

The company also presented plans for a comprehensive marketing campaign that includes new websites that are fully recoded and mobile-friendly; a social media strategy; online customizable POP; and a new iPad app that will be available for the 2012 boat show season.

In addition to retooling and re-engineering boats, Larson has introduced 20 new models in the last 18 months.

“Bringing so many exciting and innovative new models to market shows Larson’s commitment to rebuilding how the world goes boating,” Larson chairman Irwin Jacobs said in a statement. “I’m confident that we’ll continue to push the envelope with even more new products because our dealers know that new sells.”

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