Skip to main content
Updated:
Original:

Larson revamps fishing-boat websites

Larson Boat Group announced the launch of its redesigned and interactive websites StriperBoats.com and TriumphBoats.com, showcasing the boatbuilder's 2013 Striper and Triumph fishing boat models.

“If we call our Triumphs ‘The World’s Toughest Boat,’ we need a website that proves just that,” Larson executive vice president and COO Mike O’Connell said in a statement. “This site details the construction process and the features that make Triumph boats a leap above the competition.”

The Triumph site includes high-definition videos of all 13 models and a “build-a-boat” feature with standards, options and detailed pricing. It also features seven “tough test” videos challenging the strength of Triumph boats that include the “sledgehammer test,” the “helicopter test” and the “divine intervention test.”

Highlights of the updated Striper site include high-definition videos of each model, an illustrated construction-comparison section, a “build-a-boat” feature with detailed standards, options and pricing, a downloadable owner’s manual and social media connections.

“This new website shows off these big-water boats in a great new format,” O’Connell said in a statement regarding the Striper brand’s new site. “All nine models of walkarounds, center consoles and our dual console are featured through brand-new photography and exciting video.”

Click here for the Triumph release and click here for the Striper release.

Related

Pettit Tuff Coat

NEW PRODUCT: Pettit Tuff Coat is a perfect solution for slippery surfaces on your boat or dock. Pettit Tuff Coat is a water-based, rubberized, non-skid coating that prevents slips and falls while looking great! Durable and resistant to chemicals and impact, Pettit Tuff Coat is long-lasting and gentle on bare feet and bikinis.

Aren’t We Great?

Beware of navel-gazing and taking too much credit for our industry’s recent successes.

MRAA Launches Certified Pre-Owned Boat Program

Working with two industry certification partners, the association created a program to help dealers “find greater confidence and profitability in their preowned business.”

Scout to Expand With new Facility

The builder will house its research and development and lead engineering teams in the 21,000-square-foot building at its Summerville, S.C., headquarters.

Leadership Change at Volvo Penta of the Americas

Martin Bjuve has stepped down as president, and Tony Kelleher is taking the role in an acting capacity while a replacement is found.

Suntex Adds Superyacht Facility

The investment group adds Seahaven Marina, which can accommodate vessels up to 250 feet.

Newsweek Honors Brunswick Corp.

It’s the second consecutive year that the magazine named the corporation to its list of America’s Most Responsible Companies.