Larson revamps fishing-boat websites

Author:
Updated:
Original:

Larson Boat Group announced the launch of its redesigned and interactive websites StriperBoats.com and TriumphBoats.com, showcasing the boatbuilder's 2013 Striper and Triumph fishing boat models.

“If we call our Triumphs ‘The World’s Toughest Boat,’ we need a website that proves just that,” Larson executive vice president and COO Mike O’Connell said in a statement. “This site details the construction process and the features that make Triumph boats a leap above the competition.”

The Triumph site includes high-definition videos of all 13 models and a “build-a-boat” feature with standards, options and detailed pricing. It also features seven “tough test” videos challenging the strength of Triumph boats that include the “sledgehammer test,” the “helicopter test” and the “divine intervention test.”

Highlights of the updated Striper site include high-definition videos of each model, an illustrated construction-comparison section, a “build-a-boat” feature with detailed standards, options and pricing, a downloadable owner’s manual and social media connections.

“This new website shows off these big-water boats in a great new format,” O’Connell said in a statement regarding the Striper brand’s new site. “All nine models of walkarounds, center consoles and our dual console are featured through brand-new photography and exciting video.”

Click here for the Triumph release and click here for the Striper release.

Related

ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.