Larson revamps fishing-boat websites


Larson Boat Group announced the launch of its redesigned and interactive websites and, showcasing the boatbuilder's 2013 Striper and Triumph fishing boat models.

“If we call our Triumphs ‘The World’s Toughest Boat,’ we need a website that proves just that,” Larson executive vice president and COO Mike O’Connell said in a statement. “This site details the construction process and the features that make Triumph boats a leap above the competition.”

The Triumph site includes high-definition videos of all 13 models and a “build-a-boat” feature with standards, options and detailed pricing. It also features seven “tough test” videos challenging the strength of Triumph boats that include the “sledgehammer test,” the “helicopter test” and the “divine intervention test.”

Highlights of the updated Striper site include high-definition videos of each model, an illustrated construction-comparison section, a “build-a-boat” feature with detailed standards, options and pricing, a downloadable owner’s manual and social media connections.

“This new website shows off these big-water boats in a great new format,” O’Connell said in a statement regarding the Striper brand’s new site. “All nine models of walkarounds, center consoles and our dual console are featured through brand-new photography and exciting video.”

Click here for the Triumph release and click here for the Striper release.


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