Publish date:

Larson sold to Polaris

Volvo-sterndrive-fullx860

According to a letter to Larson dealers from Rob Parmentier, CEO of Larson-Marquis, assets of the Larson brand have been sold to Polaris Industries. Parmentier said in the letter that “we signed the papers to close on the sale” to Polaris. Trade Only Today acquired the letter from a dealer who wishes to remain anonymous.

“The sale of the company means production will move and take place at another facility,” wrote Parmentier. “The moving of materials and assets will begin, immediately. It is our expectation to provide support to their transition team and company as long as they need and request it.”

Parmentier also wrote that he expects Polaris to start “sharing their business plan, process and procedures, how Larson strategically fits into their marine growth plans, along with the appropriate introductions and sharing of information to transition your business into theirs and vice versa.”

Polaris acquired Boat Holdings LLC last year. 

Related

Avoid Cutoff Confusion

Dealers should familiarize themselves with a new law requiring engine cutoff switches so they can inform their customers. Meanwhile, a new program puts Ohio youth in kayaks to learn about the importance of the Great Lakes.

Wave Wifi MNC1250

Wave WiFi has solutions to keep boats online further from shore using the fastest possible internet connections. Wave WiFi’s new Dual Band Marine Network Controller with SIM-activated cellular system (MNC1250) distributes fast reliable internet onboard. It can be connected to any internet source including cellular data using the built-in universal SIM card slot and transmits both 2.4 and 5GHz AP signals for speed and reliability. Gigabit ports provide fast throughput and Wave’s proprietary GUI (Graphic User Interface) makes it easy to set up and operate. New Multi Active WAN feature allows you to assign devices to a designated internet source of your choosing. Cameras, door alarms, and other devices can run on cellular while onboard users are connected to other land based hot spots.

OneWater Acquires T-H Marine

OneWater Marine purchased the Huntsville, Ala.-based P&A provider for around $185 million.

Groupe Beneteau Acquires Starfisher

The Portugal-based yard builds powerboats from 25 to 35 feet and was doing subcontracting work for the group.

Winnebago Posts Record Q4, Fiscal Year

The Chris-Craft and Barletta parent reported full year revenue of $3.6 billion, a 54 percent increase from 2020.

DAME Awards Shortlist Announced

The jury chose 53 of the 103 entries as finalists, and the winners will be announced during Metstrade in November.