Skip to main content
Updated:
Original:

Lippert Components Rebrands

Lippert_rebrand_logo

Lippert Components is rebranding its core businesses to Lippert, the company reported in a statement. Its parent company will remain LCI Industries.

“For the past decade, we have been on an intense journey to become more than just a single market component manufacturer,” Lippert president and CEO Jason Lippert said in the statement. “As we drive toward $3 billion in sales with a significant global presence, the time is right to fine-tune our branding strategy.”

Lippert rebranded packaging-5

The core line of RV, marine and commercial products formerly branded as Lippert Components — Taylor Made, CURT, Lewmar and Lippert’s other sub-brands — will be endorsed by Lippert to reinforce the parent company’s role as a leading global manufacturer.

Lippert also has refreshed its brand identity, including an updated logo, color scheme, design, packaging and messaging.

Related

AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.

Fairline Makes Leadership Appointments

The British luxury boatbuilder founded plans to chart its course for the future with a new CEO and the return of Derek Carter as chairman.

Battle on the Great Lakes Rages On

The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.

Limestone Boat Co. Expands Dealer Network

The company adds four new dealers to its roster, with three to represent Aquasport Boats.

NMEA Announces ‘22 Training Course Schedule

For next year, marine training courses will be offered as virtual and in-person sessions for basic marine electronics installers, and in-person only for advanced installers.

GM Invests $150M in Electric Boat Start-Up

General Motors has acquired a 25-percent stake in Pure Watercraft, a Seattle-based e-propulsion outfit.

Patrick Acquires Marine and RV Seating Maker

The Elkhart, Ind.-based component manufacturer finalized its purchase of Williamsburg Marine and Williamsburg Furniture.