Lippert names new chief technology officer

Publish date:
Rob Ford

Rob Ford

Lippert Components promoted Rob Ford to chief technology officer for LCI Technologies. The company said in a statement that Ford will “focus his efforts on driving technological integrations throughout the product development process, across all LCI’s product lines.”

Ford said the company plans to “transform” itself from a “traditional manufacturer into a technology-driven solution provider.”

“Technology offers us the possibility to enhance all aspects of our products, processes, customer relationships and consumer experiences,” Ford said in the statement. “I have never been more excited about the direction we are going and the power we have to create products and solutions that will make a real difference. The teams, talent, leadership and vision throughout LCI, with regards to the importance of technology, provide a solid platform for explosive creativity, innovation and product development.”

Jason Lippert, LCI president and CEO, said Ford was a “logical choice” for the position. “With Rob’s leadership, we are now better positioned to take a more strategic look at how to innovate and transform our hundreds of products through the integration of smart technology into these product lines whenever possible,” Lippert said in the statement. “This will be critical to the evolution of all LCI products in the future, as well as the value that we create for all our customers.

Ford has been involved in technology for more than 25 years. In 1997, he founded Innovative Design Solutions, a Michigan-based designer, developer and manufacturer of electronic systems for RV, automotive, medical and industrial applications. The business was acquired by Lippert in 2015 and renamed LCI Technologies. The statement noted that the business has expanded “far beyond a supplier of control systems to a leading innovator of cutting-edge technologies for smart RV systems and components.”


Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.