Skip to main content

Luxury automaker turns to luxury yachts

The designers at Mercedes-Benz will be styling other products in the future, including yachts, the company says.

The portfolio of the newly established "Mercedes-Benz Style" division will comprise not only transportation-related products but also furniture and lifestyle products as well as industrial design, the company said on its Web site.

"In accordance with the original meaning of our trademark the 'Three-Pointed Star' - mobility on land, on water and in the air - it is possible that the portfolio of Mercedes-Benz Style will include the styling of boats, aircraft, helicopters and other transport products," according to the company. "Other products, such as furniture and industrial as well as lifestyle products, will complement our area of activity. The deciding factor is that both the product and the manufacturer match our exclusive design and brand standards."

Mercedes-Benz designers are currently working on the exterior design of a luxury yacht and the interior appointments of a helicopter.

The Mercedes-Benz design division is headquartered in Sindelfingen, Germany. In addition, there are four international Advanced Design Studios, in Italy, Japan, China and the United States.

Related

BOB-CONFERENCE

MMTA Sets Date for Conference

The educational Business of Boating Conference will be held in Foxboro, Mass., with in-person and remote attendance options.

AKZONOBEL

AkzoNobel Nominates Board Member

Ben Noteboom is expected to be elected chair to succeed the retiring Nils Andersen.

MARINE-MARKETERS

Neptune Awards Adds Category

“Boat Show Marketing” will recognize promotional efforts for shows, and entries will be accepted until Dec. 18.

WOMEN-SAILING

Sailing Convention for Women Returns

Postponed during Covid, the event will include on-water training, networking opportunities and workshops.

Norm

MBIA Names Board Members

The Michigan Boating Industries Association elected four new directors and named the officers who will serve next year. Also, the 2023 schedule for “Ladies Let’s Go Fishing!” is taking shape.

CL.YACHTS

CL Yachts Expands Dealer Network

The Hong Kong-based builder added retail locations in Australia, Dubai, Singapore and Macau.

LEGEND.BOAT.FIX

Legend Boats Partners With Boat Fix

The Canadian builder will offer the telematics system, which provides tracking, monitoring and 24-7 service, on new models starting next year.

MARINEMAX

MarineMax Establishes Technology Division

The company’s Boatyard and Boatzon units will operate under the new entity, New Wave Innovations.