Malibu Boats launched new websites for the Malibu and Axis brands and is touting its new boat configurator as the industry’s most advanced.
Malibu said it conducted “an exhaustive search” for the world’s best website developers, ultimately choosing Amsterdam-based MediaMonks to produce the new sites.
"Our new websites bring the sleek feel of Malibu technology to users' screens," Malibu CEO Jack Springer said in a statement. "Working closely with MediaMonks, we imagined what the websites might look like in the year 2025. The new Build-A-Boat accomplishes that and invites users to have fun on the site, exploring and customizing different boats."
MediaMonks has 10 offices around the world, and has worked with the U.S. Air Force and brands that include Adidas, Yeti, Weber, FedEx and Google.
"We wanted a new web presence that reflected the advanced state of Malibu technology and the handcrafted quality of our boats," sales and marketing vice president Eric Bondy said. "We designed the all-new Malibu and Axis websites to tell a compelling story and provide the user the best virtual experience of the Malibu Life."
Unlike typical website configurators that show color changes and different angles, the Malibu and Axis website Build-A-Boat feature brings a lifelike quality to the process.
Users can see solid and metal-flake gelcoat color choices and options in real time as the boat sits on the water. They can even see how their configured boat will look in early-morning, midafternoon and sunset light.
"We're proud to add Malibu to our roster of world-class clients," MediaMonks founder Wesley Ter Haar said. "Malibu challenged us to create new sites that provided a rich user experience, but were also easy to navigate. I'm proud of the innovative features our people implemented, especially Build-A-Boat. This was one of the most challenging website builds we've ever handled."
The new Malibu website also showcases the ISP Tour, an interactive look at the Integrated Surf Platform.
The new tour takes viewers inside the technology behind Malibu's Wake Plus hull designs, Power Wedge II hydrofoil, Surf Gate wave maker, Hard Tank Ballast System, Surf Band wrist remote and the digital Command Center that controls it all.
The new Malibu website also takes the viewer inside the company's Loudon, Tenn., factory for a look at the production process. It also features an “Inside Malibu” section, which gives an in-depth look into the boats’ features, and “Malibu Life,” which focuses on Malibu owners.