Malibu Boats signs deal with NASCAR driver Joey Logano

NASCAR driver Joey Logano will become a Malibu Boats brand ambassador, the first in the Lake Norman, N.C., area.
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NASCAR driver Joey Logano will custom-build a 2017 Malibu M235 performance towboat this month.

NASCAR driver Joey Logano will custom-build a 2017 Malibu M235 performance towboat this month.

NASCAR driver Joey Logano will become a Malibu Boats brand ambassador, the first in the Lake Norman, N.C., area.

Malibu said Logano will custom-build a 2017 Malibu M235 performance towboat this month.

Logano is in his ninth year as a NASCAR Monster Energy Cup Series driver, a winner of 18 MENCS races, a Daytona 500 champion and defending winner of the 2016 All-Star race.

When Logano is not on the racetrack his competitive spirit carries to the lake, where Malibu said he is an avid wake surfer.

After the 2017 NASCAR season is over, Logano will auction his M235, with all proceeds going to the Joey Logano Foundation to invest in organizations offering second chances to children and young adults during times of crisis.

“Malibu is an impressive company top to bottom and the best at what they do,” Logano said in a statement. “I’m stoked to have the opportunity to partner with them. They are the leader in their industry and set a great example for others to follow. It’s what we all set out to achieve each day. I’m excited to get out on the lake this summer in my new M235. It’s going to be a blast.”

This month Logano will unveil the customization of his Malibu M235 at Clutch Studios, a local production company in Huntersville, N.C.

“Malibu Boats is excited to have Joey Logano on board as a brand ambassador,” Malibu sales and marketing vice president Eric Bondy said. “Joey’s passion for watersports and his strong reputation in NASCAR make him a great fit to grow our brand across new platforms. We look forward to seeing him on Lake Norman in his M235.”

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