Skip to main content

Malibu Boats signs deal with NASCAR driver Joey Logano

NASCAR driver Joey Logano will become a Malibu Boats brand ambassador, the first in the Lake Norman, N.C., area.
NASCAR driver Joey Logano will custom-build a 2017 Malibu M235 performance towboat this month.

NASCAR driver Joey Logano will custom-build a 2017 Malibu M235 performance towboat this month.

NASCAR driver Joey Logano will become a Malibu Boats brand ambassador, the first in the Lake Norman, N.C., area.

Malibu said Logano will custom-build a 2017 Malibu M235 performance towboat this month.

Logano is in his ninth year as a NASCAR Monster Energy Cup Series driver, a winner of 18 MENCS races, a Daytona 500 champion and defending winner of the 2016 All-Star race.

When Logano is not on the racetrack his competitive spirit carries to the lake, where Malibu said he is an avid wake surfer.

After the 2017 NASCAR season is over, Logano will auction his M235, with all proceeds going to the Joey Logano Foundation to invest in organizations offering second chances to children and young adults during times of crisis.

“Malibu is an impressive company top to bottom and the best at what they do,” Logano said in a statement. “I’m stoked to have the opportunity to partner with them. They are the leader in their industry and set a great example for others to follow. It’s what we all set out to achieve each day. I’m excited to get out on the lake this summer in my new M235. It’s going to be a blast.”

This month Logano will unveil the customization of his Malibu M235 at Clutch Studios, a local production company in Huntersville, N.C.

“Malibu Boats is excited to have Joey Logano on board as a brand ambassador,” Malibu sales and marketing vice president Eric Bondy said. “Joey’s passion for watersports and his strong reputation in NASCAR make him a great fit to grow our brand across new platforms. We look forward to seeing him on Lake Norman in his M235.”

Related

norm

Can Our Customers Get High When They Eat Fish?

A recent study found that dozens of pharmaceuticals are turning up in fish. The culprit: wastewater facilities that can’t remove medicines that the human body doesn’t process.

1_REDSNAPPER

NOAA Announces Two-Day Red Snapper Season

The strict, two-day July season is the result of a “management regime based on guesses that is penalizing the success of this rebuilding stock,” according to the Center for Sportfishing Policy.

1_MERCURYBAILEY

Mercury Hires VP for Electrification

The company said Perissa Millender Bailey will lead its strategy for electric propulsion and the Mercury Avator outboard.

1_PULSEPINGMAY

DEALERS: Tell Us Your Sustainability Practices

The latest Pulse Report survey asks about clean energy and other environmentally friendly policies. Take the survey here.

1_Q&A_KEVINWILLIAMS

Q&A with Kevin Williams

Kevin Williams of the NMMA is helping the recreational marine industry deploy strategies to achieve diversity, and to recognize diversity’s importance to the bottom line.

AdobeStock_184647372

Tax-Planning Considerations for Manufacturers

Tax-planning strategies that manufacturers should be aware for this year

1_PULSEREPORT

Lack of Inventory Frustrates Dealers

Inventory of new and used boats continues to be difficult for dealers