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Malibu Boats signs digital-advertising deal

Malibu Boats said it named Dealer Spike Marine as its exclusive partner in providing Malibu dealership websites.

Malibu Boats said it named Dealer Spike Marine as its exclusive partner in providing Malibu dealership websites.

Malibu is offering co-op opportunities for dealers that sign on with the digital advertising company.

"Dealer Spike's reputation in design and strategy for dealerships is best in class," Malibu marketing vice president Eric Bondy said in a statement.

Dealer Spike handles brands such as Harley-Davidson, BRP and Airstream.

"We are incredibly proud to be chosen as Malibu's exclusive web provider," Dealer Spike CEO Jay Mason said. "Malibu is a household name, and to be recognized as the outstanding choice to serve their dealers is an honor."

Malibu dealers in need of a redesign or full update of their dealership website can seek services from Dealer Spike.

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