Malibu Boats named Eric Bondy as its new vice president of sales and marketing.
Malibu said Bondy was named Powersports Business Executive of the Year in 2008 and said he developed and implemented growth strategies for the makers of motorcycles, ATVs and snowmobiles, including Arctic Cat, Kymco and Textron Specialized Vehicles.
Bondy most recently was vice president of sales and marketing for the camouflage outfitter TrueTimber Outdoors.
"We're very excited and fortunate to have Eric Bondy join the Malibu team," Malibu Boats CEO Jack Springer said in a statement.
"With a proven record in outdoors, power sports and specialized vehicles, he's an ideal fit for the global leader in the watersports towboat industry. His proven expertise in product and brand development, customer service and sales meshes perfectly with Malibu's goals, and I am confident that he will bring new ideas forward to advance Malibu even further."