Marquis Larson Group touts sales strength at FLIBS - Trade Only Today

Marquis Larson Group touts sales strength at FLIBS

The Marquis Larson Group said it had a successful Fort Lauderdale International Boat Show.
Author:
Publish date:

The Marquis Larson Group said it had a successful Fort Lauderdale International Boat Show.

Marquis Yachts LLC, builder of Marquis and Carver Yachts, as well as Van Dutch, had seven boats on display at the Bahia Mar Marina, including the Carver C52 Coupe, which made its global debut.

Larson Boats’ Striper brand was represented at the Greater Fort Lauderdale/Broward County Convention Center with five boats. The company said Striper introduced a new display at the show that created additional interest in the brand and the boats on display.

“We are very happy with our overall outcome at the show, resulting in more than $11.5 million in sold boats,” Marquis and Larson Group president and CEO Rob Parmentier said in a statement. “We still have opportunities on the table and work in front of us. Our dealers have dozens of solid leads to follow up on, only adding to this incredible success we had from Thursday through Monday.”

The Carver C52 received positive feedback based on the large salon, the sunroof and the amount of storage available throughout the boat, the company reported.

Positive feedback from potential buyers is prompting the company to increase production to meet demand.

The company said the C52 Command Bridge, which was launched at the Miami International Boat Show in February, continues to be popular.

“The engagement of the customers, the activity within the booths and the sales results all indicate our brand promise, product offering and market position are what boat buyers are desiring — value and return on their investment,” Parmentier said.

Related

E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.