MasterCraft, founded in 1968, builds ski, wakeboarding and performance boats in Vonore, Tenn. It was bought by MCBC Hydra Boats, a subsidiary of Wayzata Investment Partners, in 2009.
NauticStar boats will shift to larger boats up to 39 feet.
A 32-foot model will be the first to be unveiled in the new Aviara line.
Crest is growing at twice the rate of the rest of the pontoon boat sector. Its net sales have jumped from $65 million in 2017 to a forecasted $90 million this year.
NauticStar has hired 25 to 30 new employees over the course of three months and plans on hiring more as it ramps up production and continues to grow.
Net sales at MasterCraft Boat Company’s parent company, MCBC Holdings Inc., rose 53.4 percent to $78.4 million in the second quarter, with gains attributed to the inclusion of NauticStar, which increased net sales by 39.5 percent, or $20.2 million.
MasterCraft parent company MCBC Holdings has named Tim Schiek as president of NauticStar, a boatbuilder the company acquired Oct. 2.
MasterCraft CEO Terry McNew said the company plans to ramp up production in order to meet current demand at NauticStar and will make some initial investments in general and administrative expenses.
The MasterCraft Throwdown Wakeboard pro invitational is returning for a second year and will be nationally televised.