MasterCraft, founded in 1968, builds ski, wakeboarding and performance boats in Vonore, Tenn. It was bought by MCBC Hydra Boats, a subsidiary of Wayzata Investment Partners, in 2009.
The company is forecasting a slight decrease for 2020 sales, while making weekly adjustments to dealer inventory pipelines.
NauticStar boats will shift to larger boats up to 39 feet.
A 32-foot model will be the first to be unveiled in the new Aviara line.
Crest is growing at twice the rate of the rest of the pontoon boat sector. Its net sales have jumped from $65 million in 2017 to a forecasted $90 million this year.
NauticStar has hired 25 to 30 new employees over the course of three months and plans on hiring more as it ramps up production and continues to grow.
Net sales at MasterCraft Boat Company’s parent company, MCBC Holdings Inc., rose 53.4 percent to $78.4 million in the second quarter, with gains attributed to the inclusion of NauticStar, which increased net sales by 39.5 percent, or $20.2 million.