MasterCraft Boat Holdings will debut a new brand of large day boats
A 32-foot model will be the first to be unveiled in the new Aviara line.
MasterCraft
MasterCraft, founded in 1968, builds ski, wakeboarding and performance boats in Vonore, Tenn. It was bought by MCBC Hydra Boats, a subsidiary of Wayzata Investment Partners, in 2009.
MasterCraft changes its name
MCBC Holdings does not reflect the “premium, iconic nature” of the brand.
HCB, MasterCraft and Malibu unveil new models
The 65-foot Estrella from HCB Center Console Yachts will debut at the Fort Lauderdale International Boat Show on Oct. 31.
MasterCraft reveals more details following acquisition of Crest Boats
Crest is growing at twice the rate of the rest of the pontoon boat sector. Its net sales have jumped from $65 million in 2017 to a forecasted $90 million this year.
MCBC to launch new boat brand next year
After reporting record sales and earnings for fiscal 2018, the parent of MasterCraft and NauticStar said it plans to launch three new models of the new brand in 2019
NauticStar adds employees to meet increased product demands
NauticStar has hired 25 to 30 new employees over the course of three months and plans on hiring more as it ramps up production and continues to grow.
MasterCraft has strong second quarter
Net sales at MasterCraft Boat Company’s parent company, MCBC Holdings Inc., rose 53.4 percent to $78.4 million in the second quarter, with gains attributed to the inclusion of NauticStar, which increased net sales by 39.5 percent, or $20.2 million.
MasterCraft reports 1Q results
MCBC Holdings Inc., parent company of MasterCraft Boat Co. and Nautic Star, increased net sales 7.2 percent, to $65 million in the first quarter, but saw gross margins decrease 140 basis points, to 27.9 percent.
MasterCraft parent taps former Brunswick executive to lead NauticStar
MasterCraft parent company MCBC Holdings has named Tim Schiek as president of NauticStar, a boatbuilder the company acquired Oct. 2.
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MasterCraft plans production boost to meet demand at NauticStar
MasterCraft CEO Terry McNew said the company plans to ramp up production in order to meet current demand at NauticStar and will make some initial investments in general and administrative expenses.
MasterCraft acquires NauticStar
MasterCraft said today that it has acquired NauticStar LLC, a manufacturer and distributor of 18- to 28-foot bay boats, deck boats and offshore center consoles, for about $79.8 million.
MasterCraft reports 4Q, year-end results
MasterCraft said it increased its fourth-quarter net sales to $58.3 million, up 9.3 percent from $53.4 million in the same quarter last year.
MasterCraft unveils 2018 model-line improvements
The MasterCraft Boat Co. developed functional and cosmetic improvements across its model line for 2018.
How innovation is paying for itself
As technology enhances the boating experience, enough buyers seem willing to pay the added cost
MasterCraft debuts 21-foot crossover boat
MasterCraft Boat Co. introduced the new XT21, a new midsize multipurpose crossover boat.
VIDEO: MasterCraft wakeboard competition set for Saturday
The MasterCraft Throwdown Wakeboard pro invitational is returning for a second year and will be nationally televised.
MasterCraft debuts lifestyle website
MasterCraft said it introduced a dedicated online lifestyle portal it calls The Craft.
VIDEO: MasterCraft debuts new 20-footer
MasterCraft unveiled its new XT20 on social media this week, an extension of the XT crossover line that the company said seeks to deliver performance “at a more approachable price.”
MasterCraft reports 4Q, year-end results
MasterCraft reported lower fourth-quarter net sales, but increases in profit and gross margin.
MasterCraft show set to debut on network TV
The 2016 “Real Wake Driven by MasterCraft” video series is expected to appear today at XGames.com and on ABC-TV on July 30.
MasterCraft sales and marketing manager assumes new role
Schwenk has served as regional sales and marketing manager and has worked in new product development for 11 years.