MasterCraft adds dealer in California

Author:
Updated:
Original:

MasterCraft has made Etco Marine in central California a new dealer partner.

Etco Marine was founded by Earl Towsley nearly 50 years ago, and it grew with business partners Alan and Chad Borba. The dealership, which is in Visalia, has a 27,000-square-foot facility with 19 service bays.

“We understand our customers expect a high-quality product and a great dealer experience to go hand in hand," Towsley said in a statement. "We work feverishly to create a category-leading customer experience and after having spent time with the management team at MasterCraft and its boats, we are extremely confident our customers will get superior product and service. Having MasterCraft as a reliable and strategic partner is a win-win for everyone."

“Central California is such a crucial market for our brand and its growth,” said Jay Povlin, vice president of global sales and marketing for MasterCraft. “To have the pre-eminent marine dealer in that market with our same values and work ethic is going to be a game changer for MasterCraft. With the Etco Marine relationship, along with our existing dealers in the market, we believe MasterCraft will become the No. 1 boat in California.”

Related

Viking Holds Vaccination Event

The New Jersey-based builder is working with local healthcare providers to offer Covid-19 shots to employees and their families.

Bellingham to Supply Dock for Superyacht Marina

Bellingham Marine will design and install a floating concrete dock system at Hurricane Hole Superyacht Marina in the Bahamas.

Off the Charts

Even as builders faced order backlogs and product shortages, registrations continued to soar in March.

Maverick Boat Group Expands

The Florida-based builder plans to increase production capacity by 30 percent and add 150 new jobs.

Polaris Names CEO and CFO

Previously interim executives, Michael Speetzen was named the CEO and Bob Mack the CFO of the Minnesota-based powersports company.

Sanlorenzo Reports Q1 Financials

The Italian builder continues to gain market share and expects to debut five models at Cannes in September and launch three new lines in 2022.