MasterCraft adds dealer in California

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MasterCraft has made Etco Marine in central California a new dealer partner.

Etco Marine was founded by Earl Towsley nearly 50 years ago, and it grew with business partners Alan and Chad Borba. The dealership, which is in Visalia, has a 27,000-square-foot facility with 19 service bays.

“We understand our customers expect a high-quality product and a great dealer experience to go hand in hand," Towsley said in a statement. "We work feverishly to create a category-leading customer experience and after having spent time with the management team at MasterCraft and its boats, we are extremely confident our customers will get superior product and service. Having MasterCraft as a reliable and strategic partner is a win-win for everyone."

“Central California is such a crucial market for our brand and its growth,” said Jay Povlin, vice president of global sales and marketing for MasterCraft. “To have the pre-eminent marine dealer in that market with our same values and work ethic is going to be a game changer for MasterCraft. With the Etco Marine relationship, along with our existing dealers in the market, we believe MasterCraft will become the No. 1 boat in California.”


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