MasterCraft expands watersports event into summer series - Trade Only Today

MasterCraft expands watersports event into summer series

MasterCraft Boats announced plans to expand the platform from a single competition into a summer-long event series.
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Building on last year’s inaugural MasterCraft Throwdown, MasterCraft Boats announced plans to expand the platform from a single competition into a summer-long event series.

The new format will widen the opportunities for competitors and fans to be involved with the progression of competitive watersports. The new series will feature an online video competition, a made-for-TV pro invitational and a traveling demo tour at regional dealer locations.

Last year’s inaugural MasterCraft Throwdown offered the largest cash purse in the history of competitive watersports and a new world ski-fly record of 312 feet by long-distance jumper Freddy Krueger.

This year’s lineup has riders such as Rusty Malinoski, Harley Clifford and Shota Tezuka set to compete.

“MasterCraft has been at the forefront of competitive wakeboarding and waterskiing since the company’s inception in 1968, and the company plans to retain its leadership role in shaping the future of competitive watersports,” MasterCraft president and CEO Terry McNew said in a statement.

“This new format for the MasterCraft Throwdown will continue to shine the spotlight on the athletes pushing the boundaries of competitive watersports, but it also provides a platform to encourage new participation in waterskiing and wakeboarding, as well.”

The MasterCraft Throwdown series will kick off with Real Wake Driven by MasterCraft on July 20 at XGames.com, an online competition.

After a successful 2015 collaboration with action-sports leader ESPN X Games, Real Wake Driven by MasterCraft returns to the Real Series lineup on World of X Games with an hour-long episode airing July 30 on ABC, organized in conjunction with Alliance Wake.

The MasterCraft Throwdown series will be a nationwide Throwdown Tour designed to encourage progression and new participation in watersports.

“MasterCraft boats have pulled countless world records and world champions, and the new MasterCraft Throwdown series will continue to allow elite athletes to push the limits of the sport,” said Jay Povlin, vice president of global sales and marketing for MasterCraft.

“However, as part of the new format we also want to involve the family that defines the perfect day as one spent together on the water, whether that be waterskiing, wakeboarding, wakesurfing or simply tubing.”

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