MasterCraft launched a new "Luxury Retail Promotion" to personalize the buying experience for potential buyers of its newest boat, the MasterCraft 300, which was unveiled this week at the Miami International Boat Show.
Once qualified, top MC 300 prospects will be treated to an all-expenses-paid trip to MasterCraft world headquarters in Knoxville, Tenn. The trip includes a two-night stay at Blackberry Farm, a 4,200-acre estate in the foothills of the Great Smoky Mountains.
Customers will receive a tour of MasterCraft facilities, meet with management and go on their own personal sea trial of an MC 300. They will then meet with the MasterCraft sales team to uniquely design their yacht.
During the design and build process, MasterCraft and Blackberry Farm will again host new owners through the customization of their MC 300, with an option to return again for final delivery and sea trial.