MasterCraft sales and marketing manager assumes new role

Schwenk has served as regional sales and marketing manager and has worked in new product development for 11 years.
Author:
Updated:
Original:

Zane Schwenk, who has been a pro rider and product developer for MasterCraft boats for more than 20 years, is shifting his role in the company so he can focus on a family business.

Schwenk has served as regional sales and marketing manager and has worked in new product development for 11 years, according to his LinkedIn page.

In a letter to customers and partners, MasterCraft CEO Terry McNew said Schwenk will remain “an important ambassador to the company.”

“There are times in your career when you realize that when trying to describe a colleague, you just can’t put a label on someone,” McNew wrote. “Zane Schwenk is exactly that type of person.”

He went on to detail Schwenk’s work as an athlete — someone who has redefined the sports of waterskiing and wakeboarding — his work as a product developer, helping to create MasterCraft’s boats, using his knowledge of athletes’ needs, and his people skills, which he used in his role as regional sales and marketing manager for MasterCraft.

Schwenk played “an instrumental role” in developing X Star and the Gen 2 Surf System, NcNew said. He won the World’s Greatest Skier competition in 2001 and Wakeboarding Magazine’s Legend Award in 2008. He also launched the now global “Pass the Handle” program in 2013 to help expose more people to tow sports.

“Legendary athlete, sales and product development superstar, and all around great guy, we can simply add gratitude to the list of descriptors about Zane Schwenk,” McNew wrote. “On behalf of MasterCraft, we wish him the very best in his new role.”

Related

Distributor Expands ePropulsion Sales Territory

Mack Boring will now offer ePropulsion’s electric outboards in the entire North American and Central American markets.

Registration Still Open for NMMA Webinar

The March 4 State of the Industry webinar includes the presentation of the Marine Industry Customer Satisfaction Index Awards and the Alan J. Freedman Award.

Rollick Secures $8.5 million in Funding

The market strategists said Web traffic in the third quarter of 2020 was up 245 percent on a year-over-year basis.

Time to Cry Foul Over Erie Canal Changes

An act has been introduced in the waning days of New York’s annual budget process that allows no opportunity for public input.

Service to Send $1 Billion to State Wildlife Agencies

U.S. Fish and Wildlife Service will distribute funds to states to bolster conservation projects and recreational opportunities.

Quick Hits: March 1, 2021

Safe Harbor Newport Shipyard adds SF Marina floating dock array.

Patrick Supports Care Camps

The outdoors camps for children with cancer receive a first-time gift and marketing support from Patrick Industries.

Brunswick Creates Autonomy Position

The company promoted Jason Arbuckle to marine autonomy technology lead, with a focus on incorporating autonomous and driver-assist features into its product line.