MasterCraft signs exclusive engine deal - Trade Only Today

MasterCraft signs exclusive engine deal

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MasterCraft Boat Co. is partnering exclusively with Ilmor Marine engines for its powertrain needs, beginning with the 2012 model year, the company announced.

"Ilmor is one of the most impressive high-performance engineering companies in the world," MasterCraft president and CEO John Dorton said in a statement. "The same exceptional minds that dominate Indy are now dedicated to giving MasterCraft owners a powertrain experience unlike any the industry has ever seen. And it is all exclusive to MasterCraft."

Founded in 1984 by Mario Illien, Paul Morgan and Roger Penske, Ilmor is a leader in high-performance engineering. Cars powered by Ilmor engines have more than 225 IndyCar race wins, 16 Indianapolis 500 victories and two Formula One world championships.

In 2003 Ilmor applied its experience to the marine industry and created an engine for high-performance powerboats based on the 8.3L Dodge Viper V-10. By 2007, Ilmor had expanded into powerboat racing, winning three consecutive world championships in Powerboat P1 racing and capturing an APBA/SBI (USA) championship in the P1 class.

"From the beginning, our goal was to provide MasterCraft with a superior product that would enhance their brand," said Paul Ray, president of Ilmor Engineering. "Since that time, our engineering staff has worked non-stop to design the new range of Ilmor MV8 engines, which are built to the same exacting engineering standards as our high-performance racing and powerboat engines. As a result, our companies have agreed to a multiyear exclusive agreement for inboard luxury performance towboats, signaling our commitment to each other and ultimately the customer."

In addition to partnering with Ilmor Marine, MasterCraft recently unveiled improvements to its 2011 lineup that include all-new gelcoat schemes, new graphics, new interiors and new tower choices.

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