Maverick Boat Co. concluded its 2013 dealer meeting last week in Stuart, Fla., and the company announced that it will be ramping up its weekly production rate to meet new order demand.
It will be the third time in the last 12 months that the company has upped production, resulting in a doubling of boats built per week and 38 new hires since last August.
Maverick attributes the increase to record-low field inventory levels of its brands, the addition of eight new dealers and increased consumer demand for 11 new models brought to market in the past 24 months. The Cobia brand has particularly benefited, surpassing Pathfinder for the first time in total orders placed at a Maverick dealer meeting.
“We feel really good about things right now, but are going to continue to take a measured approach to meeting the demand so that there are absolutely no sacrifices made in quality for the sake of volume,” Maverick president and CEO Scott Deal said in a statement.