Skip to main content

Mercury Marine and Beneteau Partnership Goes Global

Beneteau Mercury

Brunswick Corp.-owned Mercury Marine has strengthened its relationship with Beneteau, and is expanding on a global scale.

The announcement comes two years after the industry giants announced a partnership in North America.

Now Beneteau customers will be able to take advantage of more engine packages.

“The relationship between Mercury and Beneteau has continued together grow over the past few years and we are excited to offer boaters on a larger scale the opportunity to experience what has already been successful in the United States – two of the most well-known brands in the marine industry working together on a superior boat and engine package,” said Marty Bass, Mercury Marine EMEA president, in a statement.

Beneteau is happy to expand its cooperation with Mercury, said Groupe Beneteau brand and product strategy general manager Luca Brancaleon.

“Demand for large outboards continues to grow and Mercury has proven to be a good partner to Beneteau in North America and we are confident that this success will be replicated in other regions,” said Brancaleon.

“I am very excited about the increased partnership with Mercury Marine and we look forward to a long and successful partnership,” said Beneteau brand director Yann Masselot.

Mercury outboards will be available on Beneteau packages immediately, with Merc power to be on display at upcoming European events.



Mass. Opens Office of Outdoor Recreation

The new office will coordinate outdoor recreation policy, identify funding opportunities and more.


OneWater Marine Completes Acquisition

Harbor View Marine has a marina facility in Pensacola, Fla., and a dealership in Orange Beach, Ala.


Florida Panhandle Marina Reopens

Destroyed by Hurricane Michael in 2018, Point South Marina in Port St. Joe has new drystack storage and is adding slips.


Wakesports Luminaries Recognized

The 2022 class of Wakesports Hall of Fame inductees includes influential pioneers from the sport’s earliest years.


Sea Tow Holds Annual Meeting

The company presented awards in a variety of categories, including the Captain Joe Frohnhoefer Visionary Award, named for Sea Tow’s founder.


Four Winns Launches Electric Boat

The builder partnered with Vision Marine Technologies on the H2e, a production bowrider powered by an electric outboard.