Mercury Marine Enters Partnership with Frydenbø

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Mercury Marine has entered an agreement with Frydenbø to become the preferred engine partner of the company’s Sting and Nordkapp boat brands.

Frydenbø recently concluded a process to select an engine partner that would match the needs of their customers and chose Mercury as the partner moving forward.

Frydenbø has a long history in the marine industry, manufacturing Nordkapp and Sting in their Poland factory as well as distributing other boat brands that currently have relationships with Mercury Marine.

“Mercury is associated with quality, performance, and reliability – a perfect match with Nordkapp and Sting,” said Frydenbø marine division CEO Hans Petter Slang in a statement. “The new collaboration will help us achieve high ambitions for growth in established markets.”

Frydenbø will begin selling boats powered by Mercury for model year 2021, and plan to show off the partnership and new models in September at Båter i sjøen, Scandinavia’s largest floating boat show.

“We are excited to grow our partnership with Frydenbø and are proud to be associated with the strong Sting and Nordkapp brands,” said Marty Bass, president of Mercury Marine for Europe, the Middle East and Africa. “Frydenbø and Mercury are two global companies with a strong history of innovation in the marine industry and share a common passion for product leadership. This partnership gives both companies an opportunity to expand our customer base globally in the near term and work on opportunities for additional growth in the future.”