names chief marketing officer

Online manufacturing marketplace named Chris Mitchell chief marketing officer.

Online manufacturing marketplace named Chris Mitchell chief marketing officer.

Mitchell founded or co-founded several Internet start-ups and was director of user experience for between 2005 and 2007, designing all aspects of the website and related user and back-office applications.

He also founded the marketing agency Chris Mitchell Marketing and Federal Flags LLC, an online retailer of flagpoles, flags and custom-printed vinyl banners. Both companies still operate today.

“My overall goal is to help the global manufacturing marketplace achieve its full potential,” Mitchell said in a statement.

“My short- and long-term efforts will be directed toward integrating the platform with related software applications that will transform the current global marketplace into a complete end-to-end sourcing solution. There are many exciting announcements planned for the next year or so that will extend the reach and usefulness of the site in amazing ways.”

“Chris is a talented marketer who comes to with a track record of success. He not only develops and implements products and solutions that deliver significant customer value, but also knows how to market them successfully,” CEO Bo Hagler said.


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