Online manufacturing marketplace MFG.com named Chris Mitchell chief marketing officer.
Mitchell founded or co-founded several Internet start-ups and was director of user experience for MFG.com between 2005 and 2007, designing all aspects of the MFG.com website and related user and back-office applications.
He also founded the marketing agency Chris Mitchell Marketing and Federal Flags LLC, an online retailer of flagpoles, flags and custom-printed vinyl banners. Both companies still operate today.
“My overall goal is to help the MFG.com global manufacturing marketplace achieve its full potential,” Mitchell said in a statement.
“My short- and long-term efforts will be directed toward integrating the platform with related software applications that will transform the current global marketplace into a complete end-to-end sourcing solution. There are many exciting announcements planned for the next year or so that will extend the reach and usefulness of the site in amazing ways.”
“Chris is a talented marketer who comes to MFG.com with a track record of success. He not only develops and implements products and solutions that deliver significant customer value, but also knows how to market them successfully,” MFG.com CEO Bo Hagler said.