MFG.com names chief marketing officer

Online manufacturing marketplace MFG.com named Chris Mitchell chief marketing officer.
Author:
Updated:
Original:

Online manufacturing marketplace MFG.com named Chris Mitchell chief marketing officer.

Mitchell founded or co-founded several Internet start-ups and was director of user experience for MFG.com between 2005 and 2007, designing all aspects of the MFG.com website and related user and back-office applications.

He also founded the marketing agency Chris Mitchell Marketing and Federal Flags LLC, an online retailer of flagpoles, flags and custom-printed vinyl banners. Both companies still operate today.

“My overall goal is to help the MFG.com global manufacturing marketplace achieve its full potential,” Mitchell said in a statement.

“My short- and long-term efforts will be directed toward integrating the platform with related software applications that will transform the current global marketplace into a complete end-to-end sourcing solution. There are many exciting announcements planned for the next year or so that will extend the reach and usefulness of the site in amazing ways.”

“Chris is a talented marketer who comes to MFG.com with a track record of success. He not only develops and implements products and solutions that deliver significant customer value, but also knows how to market them successfully,” MFG.com CEO Bo Hagler said.

Related

Siren’s 3 Series Receives NMEA 2000 Certification

The Internet of Things technology allows OEMs and other stakeholders to receive such data as engine metrics, fault codes and service requirements.

Galeon Launches Outboard Series

The first model in the series, the 325 GTO, will be powered by twin 350-hp Mercury Verados.

We Have Liftoff

Foil-equipped powerboats are poised to enter the mainstream recreational marine market.

Scania to Power Demo Viking 46

The Swedish engine manufacturer will use the boat in tournaments and other events to showcase its power options to the U.S. market.

Quick Hits: January 20, 2021

ShoreMaster, HydroHoist and Neptune rebranded as Waterfront Brands; Boats Group acquires more European brokerage sites; and Gill Fishing partners with rgyr agency.

Should You Require Employee Vaccinations?

With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.

Parker Sponsors ‘Journey for a Cause’

An Indiana college student will embark on a 10-day passage from the Ohio River to the Gulf of Mexico to highlight inclusion and fishing.

With Great Power Comes Great Challenges

Today’s high-horsepower outboards are heavy, and produce prodigious power and torque — three factors that boatbuilders must balance.

Guy Harvey Foundation Awards Scholarships

The inaugural Legacy Scholarship went to four Florida high school seniors who are attending Nova Southeastern University.