names chief marketing officer - Trade Only Today names chief marketing officer

Online manufacturing marketplace named Chris Mitchell chief marketing officer.
Publish date:

Online manufacturing marketplace named Chris Mitchell chief marketing officer.

Mitchell founded or co-founded several Internet start-ups and was director of user experience for between 2005 and 2007, designing all aspects of the website and related user and back-office applications.

He also founded the marketing agency Chris Mitchell Marketing and Federal Flags LLC, an online retailer of flagpoles, flags and custom-printed vinyl banners. Both companies still operate today.

“My overall goal is to help the global manufacturing marketplace achieve its full potential,” Mitchell said in a statement.

“My short- and long-term efforts will be directed toward integrating the platform with related software applications that will transform the current global marketplace into a complete end-to-end sourcing solution. There are many exciting announcements planned for the next year or so that will extend the reach and usefulness of the site in amazing ways.”

“Chris is a talented marketer who comes to with a track record of success. He not only develops and implements products and solutions that deliver significant customer value, but also knows how to market them successfully,” CEO Bo Hagler said.


E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.