Minn Kota Trolling Motors & Marine Accessories updated its Web site at minnkotamotors.com to increase consumer interaction time on the site and encourage return visitors.
The streamlined site features a navigation bar that provides direct links to the company's multiple product lines, product promotions, as well as consumer service/support section.
Also, the Select-A-Motor tool was updated for better functionality. By entering information such as boat length, type of mounting (bow or transom), shaft length and volt system available (12, 24 or 26) this feature will present the top three or four trolling motors recommended to best fit the boat.
As new sections, tools and promotions are added to the site, the new home page will highlight them, rotating between the different features and news items.