Skip to main content

Misty Harbor Boats touts sales growth

Iowa-based Misty Harbor Boats said it saw sales of its pontoon boats rise 32 percent last autumn from the previous year.

Iowa-based Misty Harbor Boats said it saw sales of its pontoon boats rise 32 percent last autumn from the previous year, citing expansion into new markets as the cause of the growth.

“We’ve redeveloped a large swath of our available boat models, designed new decks per our dealer network and are energized by dealers who continue to invest their business success with our brand,” sales and marketing director Jeff Martin said in a statement.

For several years, Misty Harbor was growing its dealer network in northern territories.

“Now we have a broadened focus to strategically work within new markets to recruit and build a thriving dealer network that is taking our company to the next level,” Martin said. “It’s like going from your freshman year into your sophomore year knowing you have what it takes to hold your own.”

Misty Harbor said it has been one of the fastest-growing pontoon brands in Florida for the past two years and that growth is occurring throughout the Southeast and southern Midwest states.

“When we first began prospecting new markets, dealers were asking ‘Who’s Misty Harbor? I’ve never heard of you.’ Now we have dealers in these same regions calling us and inquiring about our brand,” Martin said.

Related

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.