Monterey Boats launched a newly designed and fully responsive website.
Created and developed in conjunction with Zgraph of Daytona Beach, Fla., the website provides browsing capabilities across a wide range of devices.
The site seeks to provide consumers with a more custom and interactive shopping experience and allow them to better interact with Monterey and their local Monterey dealer online.
"With the digital age expanding, it was vital that we create our new website to grasp and improve the online experience,” Monterey marketing manager Martin Rusin said in a statement. “We felt that it was crucial that we construct a site that offered an immersive, rich online and versatile environment that meets consumers' expectations across all channels.”
To help ensure and strengthen the strong community bond that exists between Monterey and its customers, the builder has tailored several key features of the new website directly to owners and Monterey fans — placing a special focus on the popular “Customer Photos" and “Boat Show Events.”
The newly designed “Build a Boat” also has been integrated within the site.
"This new website is a progressive step forward for Monterey Boats, and we are very proud that we were able to develop an enhanced online experience for both our future customers as well as our valued existing customers," Monterey co-chairman Charles Marshall said.