Skip to main content

Moving Forward

1_Sea-Ray-Design-Language-1

Sea Ray’s Sundancer series has had a four-plus-decade run and is a major part of the builder’s success. The Sundancer 370 makes its world premiere during a live Facebook event at noon Thursday and will mark a new direction for Sea Ray as the first model to incorporate cues from Designworks.

For the 45th anniversary of the Sundancer line, the company continues its focus on outboard boats smaller than 40 feet.

2_Sea-Ray-Design-Language-2

Sea Ray design director Charlie Foss said Designworks (a BMW Group company) is the ideal partner to usher in a sleek, new look.

“Our goal was to define the foundation for bold and pure design expression,” Foss said in a statement. “Working together with Designworks, we were able to produce a fresh set of design principles that pay homage to our brand’s past while indicating the future, resulting in a look that is undeniably Sea Ray.”

3_Sea-Ray-Design-Language-3

Designworks’ goal, according to director of industrial design Johannes Lampela, was to recognize Sea Ray’s history and instill the builder’s recognizable look.

“Our goal working together was to further strengthen that design DNA by bringing forward the most iconic features through a modern design execution,” Lampela said. “What emerged is a modern yet classic aesthetic that is being used to inspire the next generation of Sea Ray boats.”

Related

FUTURE-ANGLERS

FAF Brings New Anglers into the Fold

The nonprofit organization will leverage Giving Tuesday on Nov. 29 to raise funds for its grassroots fishing and boating participation efforts.

1_NAOS.YACHTS.EXPANDS

Naos Yachts Plans New Offices

The San Francisco Bay area location will expand the dealer’s midcoast footprint and help grow its Groupe Beneteau, Lagoon, Neel, CNB Yachts, Four Winns and Wellcraft brands.

1_THANKSGIVING

Trade Only Today Returns Monday

The e-newsletter will not publish Thursday, Nov. 24, and Friday, Nov. 25, in observance of the Thanksgiving holiday.

CORRECT-CRAFT-ORPHANAGE

Correct Craft Gives Back

Employees spent a day serving at the Florida United Methodist Children’s Home, impacting more than 500 kids in need.

1_GH.ELECTRIC.HOIST

GH Motion Launches All-Electric Lift

The GH70e mobile boat lift is powered by a modular solar/battery system and has a 65-ton capacity.

1_PULSE.PING

Dealers: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

1_NMMA-CANADA

NMMA Canada President Steps Down

NMMA Canada president Sara Anghel is leaving the recreational boating trade group after nearly 15 years of service.

1_DEALER.OUTLOOK

Ohio Ordered To Get Serious About Algae

Many are applauding a judge’s proposed consent decree that will serve as a roadmap to address western Lake Erie’s chronic algal blooms.