Nautic Global Group introduced two new additions to the Rinker Captiva Sportboat line, the 196 I/O and the 196 O/B, which are designed to balance the brand’s product offerings in smaller runabouts and expand power options for consumers by adding an outboard motor model for the first time in 18 years.
Although Rinker’s sterndrive models have traditionally had a strong market share, the new size opens up the brand to compete in one of the largest-volume length segments, Nautic said.
The new outboard 196 is specifically built to capture the interest of boaters in coastal regions and northern climates, where outboard power continues to grow as a preferred option. Consumers also will benefit from the fact that outboards have become even more price-competitive in recent years.
“The success of our Rinker Captiva 216 (introduced early in 2011) made the decision to offer a smaller product easy, so we positioned it to compete very well in a popular segment,” Rinker brand manager Michael Kamaloski said in a statement. “Bringing back outboard power to the Rinker Captiva Sportboat line is an important step for us, both for consumers as well as for our dealers. It raises the bar even higher in terms of being able to compete in any market in the country.”