Nautic adds two new Rinker models

Author:
Updated:
Original:

Nautic Global Group introduced two new additions to the Rinker Captiva Sportboat line, the 196 I/O and the 196 O/B, which are designed to balance the brand’s product offerings in smaller runabouts and expand power options for consumers by adding an outboard motor model for the first time in 18 years.

Although Rinker’s sterndrive models have traditionally had a strong market share, the new size opens up the brand to compete in one of the largest-volume length segments, Nautic said.

The new outboard 196 is specifically built to capture the interest of boaters in coastal regions and northern climates, where outboard power continues to grow as a preferred option. Consumers also will benefit from the fact that outboards have become even more price-competitive in recent years.

“The success of our Rinker Captiva 216 (introduced early in 2011) made the decision to offer a smaller product easy, so we positioned it to compete very well in a popular segment,” Rinker brand manager Michael Kamaloski said in a statement. “Bringing back outboard power to the Rinker Captiva Sportboat line is an important step for us, both for consumers as well as for our dealers. It raises the bar even higher in terms of being able to compete in any market in the country.”

Related

A Collective Voice Against Tariffs

Organizations in the E.U. and U.S. have issued a statement ahead of next week’s Brussels Summit urging for the termination of retaliatory tariffs.

ABYC Free Webinar Series Returns

The association’s online learning events will continue with “Fuel System Troubleshooting” on June 17.

Getting to Know the Newbies

At last week’s Partners Outdoors symposium, RBFF’s Stephanie Vatalaro shared information that can help the marine industry get to know its new audiences.

Switching to Compostable Bags

Foul-weather gear maker Grundéns will start using eco-packaging that you can cut up and use in the garden.

Brunswick Corp. CEO to Headline Innovation Summit

David Foulkes will speak on implementation at the Sept. 9 summit, organized by Correct Craft.

Navico Hires Americas PR Manager

Navico brings its public-relations duties in-house with the hiring of Kim Rodriquez.

Galeon Expands Dealer Network

The builder looks to British Columbia-based dealer Freedom Marine to grow the brand in western Canada.

No Inventory? Now Is Not The Time to Stop Marketing

The MRAA’s Webinar “Marketing When You Have No Inventory” covered how dealers can build long-term equity with new and returning customers as demand outpaces supply.