Nautic, Channel Blade team up on lead management


Nautic Global Group officially endorsed Channel Blade's Web solutions for its dealers.

Channel Blade is a leading provider of online lead generation, lead management and sales education solutions in the marine industry.

Effective immediately, NGG will provide 100 percent reimbursement through Flex Funds - its co-op program - for ARI/Channel Blade's approved online solutions, including the lead management tool Footsteps.

The announcement came following NGG's annual dealer meeting. With more than 300 dealers in attendance, Channel Blade presented "The Internet Doesn't Sell Boats, Good Dealers Do," a workshop designed to provide dealers with lead management best practices and announce NGG's mystery shop results.

"Prior to the dealer meeting, Channel Blade had hired a third-party to conduct a mystery shop for all NGG dealers," said Chuck Lewis, Channel Blade founder, in a statement.

"The results were stronger than average, but showed room for improvement when it comes to managing leads effectively," he added. "Each lead represents an opportunity to sell a boat, and we need dealers to respond 100 percent of the time and immediately."

Click here for the full release.


Patrick Industries Acquires Taco Metals

The components manufacturer had been family-owned for 60 years.

Consumers Say E15 Warning Labels Are Ineffective

A new poll shows that current branding efforts do not adequately warn consumers to the risk and legality of using the blended fuel with certain engines.

Silent-Yachts’ New Project

The Austrian solar yacht outfit will use VW’s electric drive system on a vessel to be drawn by Spanish car brand Cupra.

Industry Mourns Christopher Ramirez

A regional sales manager at Garmin, Ramirez died suddenly at age 35 last month.

Quick Hits: December 1, 2020

Freedom Boat Club announces 250th location; ShoreMaster/Hydrohoist acquires Neptune Boat Lifts; MarineMax names brand manager; and Arkansas scientists study fishing license increase.

Our Great Lakes Are Battered and Need Help

The eight-state region that accounts for one-third of annual boat sales has seen unprecedented damage from high waters. A bipartisan legislative effort looks to protect the region and its small businesses.

Boat Demand Remains Strong, But Inventory Shortages Prevail

Dealers worry that the absence of new boats is driving up prices.

Electric Boat Company Completes IPO Process

Canada-based e-mobility outfit Vision Marine raises $27.6 million to reinvest in its line of electric vessels and 180-hp, E-Motion outboard.

Besenzoni Introduces Electric-Powered Gangways

The company says it will introduce electric power across its line of ladders, tender lifts and more.