Nautic Global CEO talks growth in younger demographic - Trade Only Today

Nautic Global CEO talks growth in younger demographic

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Nautic Global Group CEO Jim Malone says he sees ample opportunities, ranging from a WaveRunner to an aluminum boat, for people to get into boating and is optimistic that participation among younger Americans will grow.

In an interview with associate editor Reagan Haynes in the February 2014 edition of Soundings Trade Only, Malone said he believes the Great Recession and its aftereffects only delayed decisions by young adults to become boaters. As the economy improves and younger Americans grow more comfortable in their careers, Malone said, he sees no reason that the same proportion of the population would not become boaters as in past generations.

“I don’t see any reason that I’m aware of that young people aren’t boating,” Malone said. “People love boating, but for five years economic uncertainty kept people out of the market. It doesn’t have anything to do with whether the boating industry has fallen out of favor or not. I think it just has to do with people’s ability to have discretionary income.”

“You can buy a boat, a WaveRunner or a jonboat, for not a lot of money,” Malone added. “It all has to do with the Millennials’ expectations of where they should be allowed to start and where they want to start.”

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