Nautic Global Group unveiled the next generation of its pontoon brand, Parti Kraft, with the introduction of the all-new Parti Kraft Riviera Series at the annual Marine Dealer Conference & Expo in Orlando, Fla.
“There are few pontoon brands that have been around as long as Parti Kraft,” Parti Kraft brand manager Conrad West said in a statement. “To be able to move this brand forward in such a dramatic way while remaining true to its classic heritage is truly rewarding for us at Nautic Global Group. It’s significant that the inspiration behind these redesigned boats has come from our incredible dealer network and our amazing and loyal customers. I’m looking forward to seeing these boats in the upcoming winter boat shows.”
The new look, inspired by stylish outdoor living and luxurious patio furniture, evokes island ambiance with a laid-back feeling that fits the pontoon lifestyle.
“We couldn’t be more happy with the new look and new direction of the Parti Kraft Riviera Series,” Todd Kukowski of Bay Lake Marine in Deerwood, Minn., said in a statement. “The Riviera Series pontoons are very unique and will fill a spot in the marketplace that no other pontoon company is filling.”
The new-look Parti Kraft pontoons will first be rolled out in select markets where there’s not only a strong demand for the products, but there’s also a good “lifestyle fit.”
“The future of Parti Kraft is not so much a spot on the map as it is a state of mind,” Nautic sales and marketing senior vice president Doug Sexton said in a statement.
“We’re combining the well-known quality and tradition of Parti Kraft with the styling and features our dealers and boat buyers have been asking for. This new direction will allow us to be even more responsive in developing new products, even adapting along the way as needed for specific local markets.”