Skip to main content

Nautic Global Group holds dealer seminar in Vegas

Godfrey Marine was one of the first manufacturers to create a formal product training program for dealers and now the Nautic Global Group is continuing that tradition with its NGG University training sessions.

An NGG University event last week in Las Vegas at the MGM Grand Hotel drew more than 60 representatives from dealerships around the country. Sessions included new product introductions, significant model year changes and strategies for competitive selling during the upcoming boat show season.

The training also included revised information on new standard features and options, as well as new value packages combining some of the most-requested consumer add-ons.

“NGG University is an important opportunity for us to spend time with our dealer network to make sure everyone clearly understands the specific products and how they fit into the overall product mix,” Nautic Global Group senior vice president of sales and marketing Doug Sexton said in a statement. “We believe that thorough product knowledge is vitally important to ensuring success for the individual sales teams and profitable years for the dealerships.”

The national NGG University starts a series of regional training sessions planned to coincide with the boat show season around the country. The tradition goes back to the late 1970s, when longtime Godfrey Marine sales representatives began educating their North Carolina dealers based on information they collected during factory visits to the company headquarters in Elkhart, Ind.

“We understand that as new products are developed and existing products are improved, it’s important to share that message with the folks on the front lines at boat shows and in their showrooms,” Sexton said. “It makes our entire organization stronger and gives the consumer the information they need to make educated decisions.”

Related

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress

Mixed Reactions

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Sportsman Boats Hires CFO

Greg House was previously chief financial officer with Sea Star Solutions and Dometic.

NMMA Reports Strong Boat Sales in 2021

Annual new powerboat sales are expected to exceed 300,000 units for the second consecutive year.

Lowrance Releases Software Update

The software release enables a new sonar feature and autopilot compatibility for Ghost trolling motors and Ghost-compatible MFDs.

Keeping the Sales Team Motivated and Sharp

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.

Retired CG Officer Joins Commonwealth PR

Chad Saylor, who served as a public affairs officer, is an account executive with the Virginia-based public relations and marketing firm.