Skip to main content

Nautic Global Group holds dealer seminar in Vegas

Godfrey Marine was one of the first manufacturers to create a formal product training program for dealers and now the Nautic Global Group is continuing that tradition with its NGG University training sessions.

An NGG University event last week in Las Vegas at the MGM Grand Hotel drew more than 60 representatives from dealerships around the country. Sessions included new product introductions, significant model year changes and strategies for competitive selling during the upcoming boat show season.

The training also included revised information on new standard features and options, as well as new value packages combining some of the most-requested consumer add-ons.

“NGG University is an important opportunity for us to spend time with our dealer network to make sure everyone clearly understands the specific products and how they fit into the overall product mix,” Nautic Global Group senior vice president of sales and marketing Doug Sexton said in a statement. “We believe that thorough product knowledge is vitally important to ensuring success for the individual sales teams and profitable years for the dealerships.”

The national NGG University starts a series of regional training sessions planned to coincide with the boat show season around the country. The tradition goes back to the late 1970s, when longtime Godfrey Marine sales representatives began educating their North Carolina dealers based on information they collected during factory visits to the company headquarters in Elkhart, Ind.

“We understand that as new products are developed and existing products are improved, it’s important to share that message with the folks on the front lines at boat shows and in their showrooms,” Sexton said. “It makes our entire organization stronger and gives the consumer the information they need to make educated decisions.”

Related

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.