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Nautic Global Group names new CEO - Trade Only Today

Nautic Global Group names new CEO

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Bradley D. Gates

Bradley D. Gates

Just four months after Nautic Global Group appointed James Malone as its new CEO, the company has shifted once again.

This afternoon Nautic Global Group announced that Bradley D. Gates will serve as the company’s CEO, effective Monday, succeeding Malone, who had taken the helm in October. Malone will continue his role as chairman of the board and Gates will join the board.

The company said in a statement that Malone had been serving as interim CEO. However, the company made no mention of Malone’s interim status during a press event in December, during which Nautic Global Group flew Soundings Trade Only, in addition to other members of the boating press, as well as some key dealers, to meet with Malone. The temporary status was also not mentioned during Malone’s one-on-one interview with Trade Only at the event.

The invitation to what the company called a “fireside chat” alluded to prior management’s closed nature around the press. The meeting signified Malone’s openness to the media, the invitation said.

Calls made to Nautic Global Group were not immediately returned.

“Following an extensive search process, we are excited to welcome Brad to Nautic Global Group,” Malone said in a statement. “Brad is a proven leader, with skills and experience that are a natural fit with our emphasis on quality and service. His team-oriented and high-energy style, combined with his strong professional background in marketing, customer service, aftermarket parts and forward-looking product strategy for dealer-distributed manufacturers, will support our focus on execution while also positioning the company strategically as it enters its next phase of growth.”

Gates previously was president of EMEA (Europe/Middle East/Africa) at Capital Safety Group, a privately owned company that makes and distributes fall protection safety equipment. In this role, Gates developed strategic plans to drive growth, customer service enhancements and profitability, successfully turning around the company’s EMEA business performance and results.

Before joining Capital Safety Group in 2007, Gates progressed through business and marketing roles of increasing responsibility at Minnesota-based The Toro Co., a leader in the design, manufacture and marketing of professional turf maintenance equipment and services worldwide. Gates earned a bachelor’s degree in marketing management and a master’s degree in organizational management from Concordia University.

“I am honored to have been selected as Nautic Global’s new CEO,” Gates said in a statement. “I am excited by the tremendous opportunities that lie ahead for the company and am committed to its success. I look forward to working closely with the talented senior leadership team and Nautic Global Group’s 900-plus employees to further our objectives of manufacturing great boats and selling them through a great dealer network.

“For more than 60 years NGG has established an impressive presence in the global boating industry,” Gates continued. “I am enthusiastic about joining the team and I look forward to us continuing to enhance the dealer and customer experience as we grow.”

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